Why not mail your customers an info sheet detailing different ways to use your product, or alternately, highlighting features they may have never used. This will add to their satisfaction, and make them more likely to buy next time.
Hints and Tips:
- Look for new and innovative ways to use your product.
- Relay these thoughts through regular contact.
Special Occasion Cards:
You can build the relationship further by sending out cards on the customer's birthday, and at Christmas. You could also send them a 1 year anniversary - that is, one year since they bought from you. If they are mad golf fans, it could be a card reminding them not to miss a minute of the US Masters which is playing next week.
The possibilities are limited only by your creativity and how much information you have gathered on the person.
Hints and Tips:
- Keep detailed files on your customer so you know when important dates arise.
- Don't underestimate the relationship building power of a simple birthday card - very few businesses do it.
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