Useful Tips: Learn to Plan and Plan to Learn

Useful Tips: Learn to Plan and Plan to Learn
We’ve all heard the saying, “If you fail to plan, you fail to plan.” But how many of us really take it seriously?  Do we even understand what planning is, why we should do it and what the value would be?

In my experience, until we understand […]

Costly Mistakes that a New Franchisee Makes

Costly Mistakes that a New Franchisee Makes
Wise people learn from their mistakes. Exceptionally wise people learn from other people’s mistakes. And these mistakes can appear on paper in the form of dollars. Your franchise will definitely come with manuals and training programs. However, as a newbie franchisee, you will tend to make choices without […]

SWOT: Identify Opportunities and Defend Against Threats

SWOT: Identify Opportunities and Defend Against Threats
A couple of clients this month have been talking to me about how to complete a SWOT analysis (strength, weakness, opportunity, threat). On both occasions I had to tell them that, in my view the biggest problem with this analysis was the acronym it has been given because it […]

Stop Competing on Price

Stop Competing on Price
The most common complaint I hear when talking to owners of small to medium sized businesses is that, “we can’t compete with the big guys on price.”

The perception in the market place is that people are shopping on price alone. The only reason your customer asks the price up front is […]