The worst possible thing a business owner can say to themselves is “If you want something done, you have to do it yourself” Brad Sugars shares one of the biggest learnings taught in ActionCOACH…getting rid of the Superman mentality. By removing themselves from the day-to-day tasks, business owners can work on their business and focus on the key performance indicators in to grow their business.

ActionCOACH, the world’s largest business coaching firm, was established and founded in Brisbane, Australia by Brad Sugars in 1993 when the concept of business coaching was still in its infancy. Since franchising the company in 1997, ActionCOACH has grown to more than 1000 business coaching franchises operating in 73 countries. ActionCOACH specializes in coaching small to medium sized businesses as well as executive teams and group coaching. ActionCOACH maintains its growth and strategic alliances by continual development of cutting-edge innovative technology, proven business processes and systems to add value, satisfaction and additional income streams for its franchisees.