Many entrepreneurs find that despite delivering excellent products or services and having satisfied customers, their business sometimes feels like a rollercoaster. Often, this is because they’re behaving like employees. In other words, they’re working in the business and not on the business. By focusing a bit of attention on ensuring your clients keep coming […]

Brad Sugars on Buying Customers – The Goal of Every Business

Brad Sugars on Buying Customers – The Goal of Every Business
The main goal of every business is to ensure that they buy their customers; in the sense, that they not only attract them to their offerings, but are also able to retain them and make loyal clients out of them. The concept of buying […]

Facebook Fans: A Game of Hide & Seek

We live in a time and place where our relevance and popularity can be measured by our number of social media fans or followers.

As a brand owner it looks and feels better to have 500 fans instead of 50. With that said, have you ever wondered how many of your fans are actually paying […]

Pronoucing Names Correctly Builds Rapport and Opens Doors

Rapport is defined as “a relationship, especially one of trust or mutual affinity.”

Whether you seek to build rapport with a sales prospect or an employee, correctly using the person’s name in conversation can help. The simple act of saying one’s name communicates to the brain a connection or relationship that doesn’t exist with strangers […]

Do You Know Your Core Product?

Do you do too much in your business?

I don’t mean do you personally take on too much in the business, but does your business try to offer too many things to too many people? It’s a common theme in small business, and it’s something I see as a business coach every week.

These are businesses […]

Don’t Forget About the Customer

I just had a recent client who started coaching with me.  He was eager to grow his business, and I was able to get him to focus like a laser beam on revenue and client growth.  Month after month he applied all of our marketing and business development tools, and generated significant growth and […]

Keeping Your Clients Longer-3 Steps by Brad Sugars

Keeping Your Clients Longer-3 Steps by Brad Sugars
It is a known fact that it costs six times more to gain a new customer. In such a scenario, it becomes critical to keep your customers coming back so you get repeat business – over and over again. To learn more, keep reading this post by Brad […]

Keep Your Customers Coming Back by Brad Sugars

Keep Your Customers Coming Back by Brad Sugars
I talked last month about the importance of ensuring you boost your conversion rate for the leads that you generate, because each of these leads costs you money and you need to ensure you get a good return on that investment. To learn more, keep reading this post […]

7 tips para retener a tus clientes actuales

De acuerdo con la revista de Negocios de Harvard, el 67% de los clientes que escogen un nuevo proveedor: Estaban satisfechos con su proveedor anterior!! En promedio, la mayora de los negocios en Mexico pierden la
mitad de sus clientes base cada 5 anos. Entonces porque los clientes satisfechos simplemente dejan de hacer negocios contigo?

Las […]

Keep Them Coming Back For More

We all know the economy is slow, and it doesn’t seem like it is going to improve in the near future. When you hear this what should you do, fold up shop or take action? I say grab your current data base and let them know you care, they need you and you want/need […]