Brad Sugars – Founder & Chairman of ActionCOACH business coaching

Brad Sugars started the ActionCOACH brand (formerly known as Action International) when he was in his early twenties. Today the company is internationally recognized as the leading global business coaching firm and one of the leading and most awarded franchises in the world today.

So how did a twenty-something Australian create this global powerhouse?

Brad Sugars has always been entrepreneurial. Even from a very young age, Brad was an entrepreneur. He displayed a natural curiosity for how to work smarter and get measurable results. When still at university, Brad Sugars ran several small businesses. Perhaps due in part to his naivity at a relatively young age, Brad’s ability to make companies from every conceivable industry flourish lead him to be known as “The Turnaround Kid”.

Brad Sugars was soon asked to speak to business owners and executives – sharing his tips and advice on marketing, sales, systemization and team building.

Audiences were wowed. Brad’s “pull no-punches” approach was a refreshing change from other speakers at the time. The content of his events were filled with simple and easy ways to grow businesses. Brad Sugars seminars quickly grew in reputation as being the event to see.

Business owners started approaching Brad Sugars to consult about their businesses. Despite the demand for his services, Brad realized that consulting was not the answer. He wanted the business owners to implement the strategies he taught – but time restraints meant that he could not service the demand. It was then that Brad Sugars realized that the missing component between knowledge and implementation – was coaching and his company Action International (now known as ActionCOACH) was born.

Brad started his business coaching company in Brisbane, Australia hiring and training business coaches to leverage his time and to help as many businesses as possible. After several years, yet again demand exceeded supply and he realized the only way to truly leverage his time and to provide coaching to as many businesses as possible was to franchise his concept. Franchising not only afforded a pathway to international expansion, it also allowed his business coaches to own their very own business.

Today ActionCOACH operates in 26 countries and has 1000+ business coaches in his team. The franchise has received numerous awards including Fastest Growing Franchise, Franchisee Satisfaction, Best Overall Company and has been named the number one business coaching franchise for more than 5 years running. Unlike other franchises in the category, Brad Sugars’ ActionCOACH is the first business coaching franchise originating from a business Brad started himself 15 years ago.

In 2006, Brad Sugars returned to the company as CEO and plays and integral part of the business.