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Here is a book synopsis of millionaire, founder and CEO of ActionCOACH, Brad Sugars' Instant Cashflow.
Book Overview:
A book of 282 strategies to boost the Business Model, covering all the five areas.
The strategies are rated out of five by Brad with an explanation and hints and tips as to when and where to use them, depending upon the reader’s particular business.
At the end of each section the reader is asked to input their five killer strategies for Lead Generation, Conversion Rate, No of Transactions, Average Dollar Sale and Margins. This is also one of the inputs to a 90-day plan.
Section 1 – Preparing the Mind: Asks the reader a number of questions about their life as a business owner and challenges their current state of mind on how their business is doing. It positions coaching and Action and the benefits of both. BE, DO HAVE
Section 2 – Marketing: Testing and Measuring is heavily emphasized in this section to provide the reader that what they are about to read is useless without testing and measuring each strategy. Treat marketing as an investment and not a cost.
Section 3 – Overview and Case Study of the Business Chassis/Steps: Very similar to the Business Coach book
Section 4 – 282 strategies for increasing the Business Chassis output: The strategies themselves cover businesses- large and small with helpful tips on which is suitable for which category. A majority of these strategies are not rocket science but the helpful ratings provide a context the reader can relate to.
Sections 5 – Testing & Measuring: Reinforces the message that without this section the 282 strategies you’ve just read will not work.
Who is this book suitable for?
New clients or potential clients who are looking for proof that coaching is for them and that they are able to find a context in Action advice that they can relate to their business.
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