If you’re a business owner, chances are you’re using social media in some capacity.  But to really make the most of the networks, you need to use them properly.  Social Media marketing can benefit your business, but you need to make sure you’ve developed and you’re implementing an effective strategy.

Here are a few helpful tips when using social media to market your business:

  1.  Know your audience – only focus on the networks that provide the best opportunity to connect with your target audience. Retailers (B2C) usually do better on Facebook and Instagram.  If you want to reach professionals, then LinkedIn is your best bet.  Twitter can really go both ways.  But know your audience before investing the time to post.
  2. Interact with your audience – talk “with” your customers, not “at” them.  Generate conversations and attention.  Respond directly to your customers.  Dedicate some time every day or week to engage with your audience.
  3. Stay Active – make sure your business is posting frequently and consistently.  The key to creating a strong, emotional bond with your audience is personal involvement.  Take time to listen, engage, and respond.  Actively committing to your social media will help you build relationships and ultimately grow your brand.
  4. Offer Customer Service – your customers often need (and want) support through social media.  Provide online support through customer service.  It can help your marketing efforts by improving your company’s reputation.

 

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