"The reason the success formula is considered a secret is that it remains an enigma. It seems that there are very few people who are willing to put forth the effort to get from where they are to where they want to be. Most make excuses and blame others for their own poor choices. The biggest secret to success is YOU. The formula is there for everyone to know-BUT, there's a big difference in knowing what to do, and doing it.''
Jeffrey Gitomer - author & speaker
For the same reason that elite sports stars all work with coaches, successful business people have coaches too! In the same way that Amélie Mauresmo helps Andy Murray put together a winning game plan, implement strategies and tactics and develop a winning mindset, an Action Business Coach helps their clients achieve their goals, guaranteed, and sometimes more!
And yes, there are plenty of business coaches out there, so like Andy Murray, it's important that business people choose their coach with care:
Do they Guarantee an ROI from coaching inside 6 months?
Do they have over 3,500 proven strategies & tactics in their toolkit?
Can they call on the brains & experience of 100s of team mates?
In an increasingly competitive world where only 1 in 10 businesses survive for a decade, an Action Business Coach is no longer a luxury, but a necessity.
The perception in the market place is that people are shopping based on price alone. The only reason your customer asks for the price upfront, is because, that is what we, as business owners, have trained them to do. More often than not, people go into a business not really knowing what model, style, color…
40 min audio version of Ian's story can be access here:
Ian originally stumbled across Action when, on the back of successful franchising experience, he landed the job as the General Manager of their UK & Ireland support office towards the end of 2001. Within days of joining Action, Ian decided that he wanted to get more involved and invest hundreds of thousands of pounds in the rights to recruit and support coaches in East Anglia.
The reason he wanted to get more involved is simple. To this day, Ian is yet to meet a business owner without at least one challenge within the areas of Time, Team and Money, there he was by fate, chance, sat on top of seemingly all the solutions in shades of grey to Time, Team and Money and Ian wanted passionately to do something about that.
Ian and his brother's passion stem from the fact that their Dad's advertising agency went bust in the 1970's through lack of financial mastery ... put simply, if Ian's Dad had an Action Coach then his business would still be going strong today. Instead, Ian and his brother Mark have a vivid memory of the suffering that their family went through and want to make the Action solutions available to as many business owners as possible.
Ian sold his house, his beloved car, cashed in his life savings and through his enthusiasm for his mission, persuaded his brother to cash in his life savings so that they could get started on building a brilliant team of business coaches to deliver the life changing solutions to business owners locally. That journey started in May 2002 and Ian has now invested millions of pounds with his partner, Julie Wagstaff, in building a great team of over 100 franchise partners in the UK.
Last year in the UK 224,030 businesses closed their doors. This means over two hundred thousand families have been emotionally and financially affected. This is simply not acceptable.
Our Vision is a team uniquely positioned to dramatically improve business success. Using our proven systems and our network of over 1,000 coaches, our goal is to leverage the entrepreneurial spirit within certain individuals to deliver a world class standard of business excellence. No longer do we put up with the fact that business owners, who have created jobs and are the backbone of our economy, work for less than the minimum wage and do not get enough quality time with their family. Together we create a sustainable economic business environment that allows families to grow and prosper together. We are passionate about building a team dedicated to turning our collective business knowledge into business success and wealth in terms of more time and money for families in the UK to enjoy life more fully. We are building a brilliant team of self starters with a passion for learning and developing people and a commitment to results and wealth creation for their clients and themselves, who are also dedicated to our vision.