Kent Rhodes
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Business Excellence Forum & Awards Portugal 2015


Kent Rhodes won an ActionMAN Award at the ActionCOACH EMEA Region Conference.

The conference was hosted at The Troia Design Hotel Conference Centre located in Grandola, Portugal on April 24, 2015.

Coach Kent earned an ActionMAN award for the results achieved with clients and the growth of our business over the course of the past year.

ActionCOACH Founder & Chairman, Brad Sugars, presented the award to Coach Kent.

The Business Excellence Forum is a conference for learning with world class speakers.
A black tie awards dinner celebrating client achievements over 2 days annually.
The next Business Excellence Forum is at Celtic Manor in Wales, April 2016 date to be confirmed.

Key Learnings From Brad

 Most business owners at some stage suffer from the 'Super Hero Complex'.
Overcoming this mind-set is the secret to creating a successful profitable business that can work without you.
So on the 'Highway to Success' you would encounter a few 'Potholes' along the way.
You need to overcome these and remember your job as a business owner is not to be the 'Super Hero' but to employ & create 'Super Hero's' in your business.

So here are the typical 'potholes' you need to be aware of.

Scarcity Thinking
Shiny Object Syndrome
Avoid Doubters
Sticking to Bad Decisions
Being out of your Depth
FEAR - Lack of Self Belief
Short Term Thinking
Self Sabotage
To truly understand these you needed to be there.

Business Excellence Forum 2016 

Celtic Manor 


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A Business Coach is better than a consultant for many reasons. With years of successful experience that can provide valuable insight, your Business Coach will help you develop long-term and short term goals and strategies, as well as improve your business in areas that you might have overlooked. You may be able to survive in business without the help of a Coach, but it's almost impossible to thrive...

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The most common complaint we get today as Business Coaches to small-to-medium sized business owners is that, “We can’t compete with the big guys on price.” The perception in the market place is that people are shopping based on price alone. The only reason your customer asks for the price upfront, is because, that is…

Who is Kent Rhodes

Kent Rhodes

“I believe that Business is simple but just because its simple doesn’t mean its easy”

Welcome to ActionCOACH! My name is Kent Rhodes ActionCOACH Business Coach part of the world’s largest business coaching company which was voted the World’s #1 Business Coaching Franchise (Entrepreneur Magazine, Jan. 2004 & 2005).

Kent’s experience

I have been responsible for growing and developing businesses both in South Africa and the UK . I have partnered up in 3 restaurants in South Africa where my last restaurant became a training store for new Franchisees. This led to the opportunity to partner the franchisor and come over to the UK where I built and successfully developed a new Spur Steak and Grill on the Boardwalk at Lakeside shopping Centre. I worked with over 200 Franchisees to assist and coach them in all aspects of Development, Product, Service, Finance , Negotiations ,Team, Marketing, Sales & Training.

Kent’s background

An ex -South African army officer and PT instructor in my early years after leaving school gave me an insight into the importance for structure and discipline that I have continued to apply to life and business. I am a qualified Accounting & Business Economics teacher and taught high school level Accounts & Business for 5 years before joining a large South African restaurant chain – ‘Spur Steak Ranches’ as part of the Franchise team.
In my youth I was a keen sportsman and being the cousin of Jonty Rhodes, who was arguably one of the greatest fielders in modern cricket! I understand the need for a coach and mentor to be present in order for talent to develop its full potential.
As a teacher one of my biggest passions was coaching sport teams to win and achieve great results. I have found this key in leadership and developing winning business teams.

Kent as a coach

What makes me effective and unique is that I’m a South African in a UK marketplace with an ‘I CAN ‘attitude which I bring to my clients to challenge them to focus and push them and their business to achieve greater results. “Winning isn’t everything it’s the only thing” is the culture I was raised in. My passion is helping others get better results for their lives through getting better results from their business. From my own business experience and with the ActionCOACH system I provide clarity of direction and focus with education and tools where needed and then hold my clients ACCOUNTABLE to getting what needs to be done DONE!

Who are ActionCOACH?

  • we are the world’s number one business coaching firm
  • established in 1993
  • we have over 1000 offices in 46 countries
  • we coach approximately 20,000 business owners every single week

How does it work?

Whether you want to build your business, create a more dynamic team, or systemise your business so that you can be confident it can run effectively without you necessarily needing to be there, However, just because business is simple doesn’t mean its easy, but coaching will help you achieve your goals.

Having a coach means you:

  • have someone experienced to brainstorm with as fellow business owner, somebody who understands the psychological challenges you face as a business owner
  • work with someone who isn’t blinded by the industry norms’ and can give a true outside perspective
  • re accountable to a pro-active mentor who will make sure you work ‘on’ the business not just ‘in’ it
  • have access to practical knowledge that your coach has, in relation to the development of strategies to improve all areas of your business
  • have the benefit of using the ActionCOACH systems that have been developed over 19 years through dealing with businesses all around the world. In addition your coach also has access to the knowledge and experience of every other coach in the 1000 offices worldwide to call upon

What do you get from it?

By utilising ActionCOACH’s 6 step structure to a business sales, marketing and business management systems, I will not only show you how to increase your business revenues and profits, often quite dramatically, but also how to develop your business so that you, as the owner can ultimately work less and achieve more.

Would you like to -

  • increase your turnover, margin and profits
  • turn marketing into an investment rather than an expense
  • recruit, motivate and retain a winning team of employees
  • put systems in place that provide consistent results
  • find more time for family, friends and other interests
  • ultimately have a business that can run without you
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