The Three Steps of the Customer Buying Cycle A common misconception with a lot of people is that business transactions are simple affairs: customers express interest in something, they buy, and then they leave. This is a vast oversimplification of what is actually at work. Business majors and entrep…
Improving Cash Flow: 6 Keys to Success Cash flow improvement has been made a mystery over time, and has become elusive for many business owners. However, there are just 6 Keys to improving your cash flow in any business. This means you only need to focus on 6 areas of your business to make a […]
Time Management Rules of a Millionaire What if we said there was a single habit that led to success? Yes, one. Seriously, though. Just one. It’s time management. It’s the ultimate skill that everyone needs — regardless of your industry or position. And the single most skill that most of us fal…
8 Tips to Inspire Your Small Business Team Often times in the workplace, employees strive not just to be heard — but to find purpose in their efforts. Small business owners, managers, and those in leadership roles are faced with the challenge of making their team feel more secure. It can be easy t…
5 Networking Event Mistakes to Avoid Most business professionals encounter networking events at some point in their career. Sometimes they run smoothly and other times they’re just plain awkward. Networking requires skill and is often time-consuming. Rather than giving up on it completely, th…
Market Analysis: How Your Competitor is Getting Ahead Every business has its competitors. And while market analysis isn’t necessarily a new practice, today’s key players are constantly hunting for ways to fine-tune their intel. The kicker is, instead of turning to who you’re compet…
A Guide to Converting Prospects We all know that lead nurturing is extremely important when growing your business. Though a marketing qualified lead (MQL) may vary from business to business, it’s important to attract the right kind of prospect. Do you find yourself asking, “What happened…
Harnessing the Marketing Funnel Whether you’re a startup or have been doing business for years, everyone can harness the power of the marketing funnel. You’ve probably come across the term a time or two, but what does that mean for your brand? The marketing funnel, also known as the sales funnel…
6 Time Management Tips for Business Owners Whether you’re a business owner or a manager, there never seems to be enough hours in the day. Balancing your team, their needs, while tracking output can be a nightmare if you don’t have concrete processes in place. The biggest key in time manageme…
Is your team fully engaged? Here are some scary details about team engagement in the workplace… I was shocked to read a recent set of findings on team engagement in the workplace. They showed that in Western Europe only 14% of those surveyed who were employees of an organisation considered t…