So many business owners consider social media to be the bane of their existence. It’s pretty common. But don’t worry, in this Getting Social blog series, we’re determined to clear those muddied waters. We’ve already discussed how to audit, tips for daily activity and how to create a long-te…
Attracting and retaining quality employees can feel like a daunting task. So, it a truly worthwhile undertaking for business owners? Of course, it is. So, what are the benefits of employee engagement? Well, it leads to retention of your star players. Engaged employees are happy, they care, they’re…
Discounting is a mistake. Period. The Wrong Pricing Model comes in third in our Top 20 Marketing Mistakes series. We previously discussed the top two blunders: having no marketing team and using we vs. you verbiage in marketing materials. But pricing actually IS marketing. Think about it. Stores oft…
Staying on top of your social media analytics is paramount to creating a long-term winning strategy on any platform. We’ve already talked about an overall auditing strategy and daily social media activity. Now we’re going to delve into weekly, monthly, and quarterly strategies. Weekly Run your s…