Florida ActionCOACH Juan Ortega hasn’t always known what he wanted to do with his life, but when he discovered ActionCOACH he knew he’d found his life’s calling. Ortega grew up and went to school in Orlando, Florida. “I want to say that I’ve always been interested in business and even as a…
Business Goals: Why Start with Why? One of the first things you learn in business coaching is to find your “why.” It’s the same for any business owner. It’s not so much about what you want to achieve but why you want to achieve it. This leads to setting clear and significant goals which are …
What is one of the most critical aspects of getting to the finish line and really knowing you have arrived? Money Mastery. Think about this: If business is a game, what’s the scoreboard? Yes, your financial statements. The question is if you can’t read the scoreboard, how do you know the scor…
If you want to increase your average dollar sale, it’s a really good idea to create a checklist or a questionnaire. Similar to add on selling, you simply run through a checklist with your client whenever they purchase a particular type of product. This list should, of course, be prepared in advanc…
Business owners depend upon sales to provide cashflow and profit. Whether you do the selling, have others sell for you or any such combination, your revenue, profit, and income will always reflect how well you turn prospects into paying customers. So why do some owners and salespeople struggle while…
Has anyone ever pronounced your name incorrectly? Did it make you feel like doing business with that person, or did it make you think that if they cannot even pronounce your name correctly, they are probably not reliable in their field? Likely, it’s the latter. Whether you seek to build rapport wi…
If you have read about the Customer Ladder of Loyalty, you know the ladder starts with Suspects and peaks at Raving Fans – one of your business’ most valuable assets. Imagine what your business would be like if you had 500 Raving Fans on the street? Better than salespeople in one respect, they h…
Good leaders are creative rather than reactive. In other words, they anticipate future demands and trends and make new products or tailor the ones they already have to suit that future. It’s more important than ever to be able to understand how those changes will affect your business and establi…
Retaining existing customers is far easier, and much less costly, than looking for new customers. But so many businesses believe the exact opposite. Too many businesses spend precious resources focusing on finding new customers as the driver of their business growth. Consequently, the business can b…
Creating customer loyalty isn’t a trade secret. It’s not magic, it’s not something only a few special people understand. It’s also not something that can be done overnight. There are seven rungs on the ladder of customer loyalty and two aspects to increase the value of your marketing. This, …