Ten Principles of Leadership

Build Your Team - By: Brad Sugars
Business Coaching Article | Ten Principles of Leadership

ActionCOACH Founder and Chairman Brad Sugars believes, when people decide to respect you as a leader, they observe what you do so they can know who you really are.

People then use this observation to tell if you are an honorable and trusted leader, or a self-serving person who misuses authority.

A good leader has an honorable character that selflessly serves his/her organization. In your employees' eyes, your leadership is everything. Your activities affect the organization's objectives and their well-being.

According to Brad Sugars, a respected leader concentrates on three key areas:

  1. Be - what he/she is (beliefs and values),
  2. Know - what he/she knows (job, tasks, human nature),
  3. Do - what he/she does (implement, motivate, and provide direction).

For more on Brad Sugars' "Be, Do Have," take a sneak peek at his YouTube Videos.

What makes a person want to follow a leader? People want to be guided by people they respect and who have a clear sense of direction. To gain respect, they must be ethical. A sense of direction is achieved by conveying a strong vision of the future.

The Three Most Important Keys of Leadership:

Studies have shown that trust and confidence in top leadership is the single most reliable predictor of employee satisfaction in an organization.

Effective communication by leadership in three critical areas is the key to winning organizational trust and confidence, and involves:

  1. Helping employees understand the company's overall business strategy.
  2. Helping employees understand how they contribute to achieving key business objectives.
  3. Sharing information with employees on both how the company is doing and how an employee's own division or department is doing - relative to strategic business objectives.

So basically, you must be trustworthy and you have to be able to communicate a vision of where you are going.

Brad Sugars' 10 Principles of Leadership:

  1. Know yourself and seek self-improvement. In order to know yourself, you have to understand your "be", "know", and "do" attributes. This is possible by continually strengthening your attributes by reading and self-study.
  2. Be technically proficient. As a leader, you must know your job and have a solid familiarity with your employees' jobs.
  3. Seek responsibility and take responsibility for your actions. Search for ways to guide your organization to new heights. And when things go wrong, do not blame others.
  4. Make sound and timely decisions. Use good problem solving, decision-making, and planning tools.
  5. Set the example. Be a good role model for you employees. They will believe what they see - not what they hear.
  6. Know your people and look out for their well-being. Know human nature and the importance of sincerely caring for your workers.
  7. Keep your people informed. Know how to communicate with your people, seniors, and other key people within the organization.
  8. Develop a sense of accountability, ownership and responsibility in your people. These traits will help them carry out their professional responsibilities.
  9. Ensure tasks are understood, supervised, and accomplished. Communication is the key to this responsibility.
  10. Train your people as a team. By developing team spirit, you will be able to employ your organization, department, section, etc. to its fullest capabilities.

The Process of Great Leadership:

  1. Inspire a shared vision - Next, share you vision in words that can be understood by your followers.
  2. Challenge the process - First, find a process you believe needs to be improved the most.
  3. Enable others to act - Give them the tools, authority and methods to solve problems themselves.
  4. Model the way - When the process gets tough, get your hands dirty. A boss tells others what to do; a leader shows it can be done.

Encourage the heart - Share the glory with your followers' heart, keep the pains in your heart - Human Relations:

  • The six most important words: "I admit I made a mistake."
  • The five most important words: "You did a good job."
  • The four most important words: "What is your opinion?"
  • The three most important words: "If you please."
  • The two most important words: "Thank you,"
  • The one most important word: "We"
  • The least important word: "I"