Conversion Rate…The 8th Wonder of Business…
By: Admin
Date: 12 / 11 / 2014
Date: 12 / 11 / 2014
I am often reminded of getting back to basics to build revenues and profits in business.
But none more so than when I am confronted with a business owner who shows me they need more new customers …
If you really want to grow your business and you really want to do it fast, then take a look at grasping these few simple ideas …
You are already getting people contacting you, coming in, emailing you and so on. Your people are already messing up and not selling to anywhere near enough of these people. Want to know just how bad it is, ask one of your friends to call your business and try to buy, just wait and see how they go …
Almost every business owner I meet believes that they are selling to the majority of prospects they come into contact with.
Well, put bluntly, you are not … how do I know? After doing this exercise with literally thousands of business owners, I have only twice been proven wrong.
So, here goes …
For the next two weeks keep a record of every phone call, every email enquiry, every walk in every single prospective buyer that contacts your business. Ask every single one of them how they found out about your business and keep a record of it. Was it referral, Yellow pages etc.?
Then, at the end of the two weeks see how many of them have bought from you. If you think you are at about 6 or 7 out of 10, it will be about 3 or 4 out of 10. I have seen this with so many companies, even restaurants who think they get everybody, then measure the people that call versus the people that book, and the people that read the menu out front versus those who actually come in …
Your Conversion Rate is a massive opportunity … If it is lower than say 50%, then we’ve got to get to work …
First, you’ve got to start measuring it every day. That focus alone will get it up to 10% higher than it is right now …
Add to that, here’s another 11 ways to boost your conversion rate right now, this week …
Stay focused on your conversion rate for 3 months and watch the dramatic effect it has on your bottom line.
Once you’ve got it right, or at least much better than it is today, then and only then is it time to go to work getting more prospects and investing more money into your marketing and fixing the marketing you are doing now.
This article is reprinted courtesy of My Business magazine, one of the leading business publications in Australia.
About ActionCOACH
Brad Sugars founded the brand Action International in 1993 when he realized there was a disconnect between business advice and implementation. The answer was Action! Brad Sugars created a business coaching company so that business owners throughout the world can realize their goals in business. Today the company is known as ActionCOACH. To learn more about business, visit Brad Sugars Review blog!