What, exactly, does the term “employee engagement” mean? There are a lot of schools of thought, and everyone seems to have an opinion. The simplest definition of employee engagement, however, is a group of people who are committed to their job and want to be working for your business.
These employees are highly engaged in that they do more than they are expected to do in their position because they are invested/emotionally connected to the business. According to a recent Gallup Poll, only 13 percent of employees are truly engaged in the workplace. That means 87 percent of employees are doing the bare minimum to get by and just keep their jobs. They are not invested in your business, its mission, culture, or growth.
So, how do you turn the tide?
Many business thought leaders like Brad Sugars, CEO and Founder of ActionCOACH, believe that “employees treat customers as well as they are treated. It all starts with leadership.” See the Chapter One video here: http://bit.ly/2WM8yNm.
In Chapter Two, we’ll discuss some strategies for engagement.