No other recession has done as much damage to your sales as this one. But the power a recession possesses lies in the perception of the producer. Here’s a question. Is your sales volume down this year over last? If yes, is your activity down as well? If you said no, you’re among the lucky few. The truth is, someone’s doing business out there and I want it to be me. The casualty of this recession is activity. Most people buy into the perception that it really tough out there and everybody is cash poor. So why not wait it out until the recession is over. This philosophy is flawed. Many businesses make more money during a recession than any other time. The home improvement do-it-yourself industry is a good example.
The truth is apparent. It is tougher now than a year ago. But are you making it worse on yourself ? If you have risen to the occassion and increased your activity in proportion, congratulations. You are in the minority. IF YOUR ACTIVITY HAS NOT INCREASED BY AT LEAST AS MUCH AS YOUR SALES HAVE DECREASED, YOUR RECESSION WILL LAST LONGER THAN IT SHOULD.
All of this relates back to motivation. Complacency is the killer. Discouragement is the distraction. It becomes all too obvious during the down times. The answer lies in sticking even closer to your game plan than usual. The more sophisticated your business, the greater the need to stick to a daily activity plan. The greater you need also to give yourself daily incentives to maintain that momentum.
Success is never forever and failure is never fatal. Make this tough period a time that produces renewed motivation in you to thrive rather than an excuse not to act. Someone’s getting business, why shouldn’t it be you.
About ActionCOACH
Brad Sugars founded the brand Action International in 1993 when he realized there was a disconnect between business advice and implementation. The answer was Action! Brad Sugars created a business coaching company so that business owners throughout the world can realize their goals in business. Today the company is known as ActionCOACH. To learn more about business, visit Brad Sugars Review blog!
Reason #1: Different styles and methods of business coaching don't work for everyone
It's important to be honest with yourself and conduct a realistic assessment when it comes to business coaching. Though business coaching can have many benefits, it might not work for everyone.
Every individual brings their own experiences and values to the coaching dynamic, so results will vary. Additionally, some individuals might need more than just a coach. They might also need specialised knowledge or communication strategies specific to their industry or target audience. Below are a few key factors to consider:
Reason #2: There is no clear focus or vision (talk about time dedication here too)
cIt's important to be honest with yourself and conduct a realistic assessment when it comes to business coaching. Though business coaching can have many benefits, it might not work for everyone.
Business coaching is an effective tool for developing a clearer focus and vision for growing your business. A good coach will help you to take a comprehensive look at your strengths, weaknesses, and available resources that can be used to reach those goals. They will also help you draw up action plans with step-by-step instructions to get there.
By providing honest feedback and being patient throughout the process, a business coach can make sure that you’re on the right track. This will enable you to set realistic milestones and tasks.

These tasks may need dedicated time outside of coaching sessions. For example, a coach might help a client develop a marketing strategy or implement new systems for managing employees. However, if the client does not have enough time to devote to these tasks outside of coaching sessions, progress will likely stall.
Both the coach and the client must have enough time available to reflect on past experiences, brainstorm new solutions, and test out different strategies. If either party is rushed or distracted during coaching sessions due to other commitments or obligations, they may struggle to fully engage in this process.
Effective business coaching also requires a commitment to regular meetings and ongoing communication. If either the coach or the client does not have enough time to dedicate to these meetings, progress may be slow or nonexistent.
It's important to recognise that business coaching is an ongoing process that takes time to yield results. While some clients may see improvements after just a few sessions with their coach. Others may need months or even years of consistent effort before they begin seeing real changes in their businesses.