You Cannot Get More Customers (at least, directly)
By: Admin
Date: 12 / 11 / 2014
Date: 12 / 11 / 2014
When we work with business owners they almost always want more customers. The challenge there is that there is no place to buy a customer. Instead, to acquire a new customer you either need to generate new leads (marketing activity) or get better at converting leads into clients (sales activity).
I would encourage you to think about how to increase your number of customers by either increasing your number of leads, increasing your conversion rate, or increasing both at the same time.
Lead Generation– There are some great resources on lead generation at any bookstore or library (see the Instant Series). The main thing to keep in mind about lead generation is that it is not the number of people that call on your business, but the number of them that actually become paying customers. Some other things to keep in mind about lead generation.
Action Tip of the Month- Communication Styles
Communication is one of the largest challenges facing us in every aspect of our lives, including our spouse, our kids and the people we work with. One way to improve the way in which we communicate is to understand how the people we are talking with process words and interpret what we are saying. A popular model for that is called NLP which basically defines people who communicate visually, auditory or kinesthetically.
Your challenge is to talk with people in the way they process information, which leads to greater rapport with them, and longer more productive relationship for both parties. Read Instant Team Building for a great review of NLP.
About ActionCOACH
Brad Sugars founded the brand Action International in 1993 when he realized there was a disconnect between business advice and implementation. The answer was Action! Brad Sugars created a business coaching company so that business owners throughout the world can realize their goals in business. Today the company is known as ActionCOACH. To learn more about business, visit Brad Sugars Review blog!