Articles
Explore a wide range of practical business coaching resources that guide your growth, support your goals, and give you the confidence to make steady progress.
Do You Understand Why Customers Buy?
The first thing to understand about selling is why people buy a particular product or service and what it is that they really buy. You may be surprised to learn that people buy only two things:
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4 Way to Build Business Success: Part Four Testing & Measuring
In this four-part series we have explored strategies to maximize People and Education; Delivery and ...
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Don’t Forget About the Customer
I just had a recent client who started coaching with me. He was eager to grow his business, and I ...
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Celebrating International Women’s Day
Throughout history, there are stories of inspirational women who demonstrated reliance, strength, ...
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Stop Competing on Price
Stop Competing on Price The most common complaint I hear when talking to owners of small to medium ...
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Sales Are Getting Tougher
Your competitors are killing you on price. Your margins are shrinking as customers challenge you to ...
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Two Killer Sales Objections and How to Overcome Them
Let us look at two of the most challenging objections and how to overcome these:
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Converting Leads into Customers
One of the biggest tragedies I see in business is watching a business owner spend significant time ...
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SUCCESS: Luck or Hard Work?
As most celebrate St. Patrick’s Day today, and the word luck gets thrown around, it is interesting ...
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Repeat Business = Profitability
Brad Sugars, the CEO & Founder of ActionCOACH discusses why repeat business means higher ...
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