When I started ActionCOACH, business coaching barely existed as a profession. Today, it's between a $15B and $27B profession based on the research you read, and it's projected to grow between 9 and 16% every year.
But size doesn't equal success.
Since the pandemic, coaching has rushed online. Digital platforms promised convenience, scale, and accessibility. They delivered something else entirely.
Face-to-face, live, and local coaching outperforms digital every time.
This isn't a preference. It's proven by results.
The coaching boom of 2025 isn't happening because of technology. It's happening despite it. And ActionCOACH partners are benefiting most because they understand what truly drives business transformation.
The Human Element Isn't Optional
Digital tools enhance coaching. They don't create their effectiveness.
A great coach uses intuition. They see problems differently than you do.
If you're a business owner who doesn't know what the problem is, you need someone who can spot issues before you do. AI can't do that. Neither can a pre-recorded video course.
As we move further into technology, human abilities become more valuable. Business still runs on people. You need employees. You need to manage and lead those employees.
The more technology enters the picture, the more the human connection becomes your competitive advantage.
Too many companies rely too heavily on technology. They lose human interaction with their team and customers. They sacrifice relationship building for convenience.
Trust levels decrease when artificial intelligence enters the picture. People wonder if they're talking to a computer or a real person on that text message or phone call.
That's why live, local coaching builds more trust. It's why ActionCOACH partners focus on face-to-face interactions first, with the backup of great technology.
The CARE Philosophy That Drives Results
At ActionCOACH, our approach centers on CARE: Community, Accountability, Results, and Education.
Community brings business owners together. They learn from each other. They discover they're not alone in their challenges.
Accountability creates success. Whether it's peer-to-peer, group-based, or one-on-one coaching, someone must hold you responsible for your commitments.
Big businesses have built-in accountability. The CEO reports to the board and shareholders.
Small business owners often have no one. An ActionCOACH gives them someone to report to. Someone who tracks their results. Someone who holds them accountable.
Results focus separates real coaching from mere counseling. If it's not making you money, it's not coaching.
Coaching increases economics and key performance indicators. It drives organizational results.
Studies show business coaching delivers an extraordinary ROI, with average returns three to seven times the initial investment. Sales coaching specifically demonstrates a massive 962% ROI.
Education completes the picture. ActionCOACH isn't just a coaching company. We're a training company too.
We offer management, leadership, sales, team, marketing, and business owner training. This comprehensive approach explains why we're growing faster than the profession as a whole.
The Intelligence Age Demands More Than Information
We've left the information age behind. We've entered the intelligence age.
Information gathering no longer creates a competitive advantage. Everyone has access to information.
The challenge now? Determining what to do with that information.
Business owners face information overload. They struggle to identify what matters most.
Artificial intelligence can help process data. It can identify patterns. But it can't replace human judgment.
A coach asks questions you wouldn't think to ask. They make you think differently. They help you see problems from new angles.
AI is reactive. It waits for you to ask questions.
The problem? Most people don't know what questions to ask. That's why they need a coach.
A coach is proactive. They ask the right questions. They drive results by changing how you think and feel about your business challenges.
The ActionCOACH Business Operating System
ActionCOACH partners get results because they teach business people to install ABOS – the ActionCOACH Business Operating System.
This system includes more than 3,500 proven strategies organized in a six-step structure. It gives business owners a matrix, a framework for installing systems that deliver results.
Technology enhances this process. Our clients use dashboards to track performance. They monitor business planning. They see where they stand and what needs attention.
These tools put performance metrics "in your face" daily. But the tools support the coaching and training. They don't replace it.
The system works because it's comprehensive. It might focus on installing management systems in one quarter. Sales systems are the next.
This systematic approach explains why ActionCOACH has grown to become the world's largest business coaching franchise, with over 1,000 offices operating in more than 80 countries, serving approximately 18,000 businesses weekly and hundreds of thousands through training programs.
The Global Reach With Local Impact
ActionCOACH operates as a partnership organization. Our franchise partnership model ensures partners receive the best possible advice, support, and connectivity.
Partners stay connected to each other. They share innovations across the world. What works in Sydney helps clients in Seattle and Shanghai.
Managing a global organization across 84 countries with more than 1,000 offices requires maintaining human connection. We prioritize this above all else.
The demand for business coaching grows because it gets results. Our training programs succeed because they drive outcomes.
Economic uncertainty accelerates coaching demand. Businesses need efficiency and growth simultaneously. They can't afford trial and error.
Executive coaching, CEO coaching, and business coaching all grow in demand for one reason: they deliver real results for real businesses and real executives day after day, week after week.
Three Things To Consider Before Hiring A Coach
If you're considering a business coach in 2025, focus on three factors.
First, see coaching as an investment. Evaluate it like you would a new salesperson or IT system. Will it generate returns?
Research consistently shows business coaching yields between three and seven dollars for every dollar invested. The results speak for themselves.
Second, determine if you're joining just a coach or a community. Being part of a community, part of a movement, creates exponential value.
At ActionCOACH, our vision of world abundance through business reeducation becomes real when partners and clients help each other grow. We build communities of business people supporting other business people.
Third, look for personality fit. Your coach will work with you for weeks, months, or years. The relationship matters enormously.
That's why ActionCOACH offers the first two weeks of coaching free. We want to confirm the fit. Do we get along? Are you coachable? Will I be a good coach for you?
The first coach you meet might not be right for you. With more than a thousand coaches globally, we can find your perfect match.
Guides, Not Heroes
ActionCOACH partners understand a fundamental truth about coaching: we are the guide.
The business owner is the hero. The business executive is the hero.
Our job is to guide them. We help them make their dreams and goals a reality.
This philosophy explains why ActionCOACH partners benefit most from the coaching boom. We focus on building businesses that work without their owners.
This applies to our clients and to our partners themselves.
The coaching industry will continue growing because businesses face increasing complexity. They need guides who understand both human nature and business systems.
Face-to-face coaching isn't going away. It's becoming more valuable.
In a world drowning in information, intelligence stands out.
In a digital landscape, human connection creates a competitive advantage.
That's the business coaching revolution of 2025. And that's why ActionCOACH partners are leading it.
Experience Coaching That Actually Delivers Results
ActionCOACH partners worldwide are transforming businesses every day. Try two weeks of free coaching and see how the power of human connection accelerates your success.