Many professionals leave the corporate world with one goal: to build something of their own. But when they start a coaching business, they soon realise that a clear goal alone doesn’t drive results. A defined structure and real-time support are what make the difference.
Coaches who join ActionCOACH use a global franchise system that helps them turn their business plans into recurring income and client results. If you're considering starting a coaching business, learning how top coaches set and hit their goals will help guide your next step.
Book a discovery call to learn more about launching your coaching business.
Why Traditional Goal Setting Often Fails
New coaches often say they want to “hit six figures” or “make an impact.” But without specifics, these ambitions rarely lead to consistent income or business traction. You need a structure. One that helps you turn your idea into a timeline, and that timeline into action.
When goals are vague, decisions pile up. What should you charge? Who should you target? How do you fill your first programme? Coaches who build alone spend more time working than earning.
Popular methods like mindset coaching, vision boards, or goal-setting apps may create clarity, but they don’t automatically build income. Many new coaches focus on planning and visualising but miss out on the practical steps lead generation, client conversion, and recurring revenue. That gap delays momentum and causes frustration.
What Happens When Coaches Try to Build Alone?
Many coaches start out enthusiastic but quickly find themselves stuck. Pricing feels arbitrary. Discovery calls don’t convert. They spend weeks refining an offer and still feel unsure.
Within the first 6–12 months, many solo coaches hit the same issues: inconsistent lead flow, underpriced services, and confusion over how to retain clients long-term. Without a framework, most start reinventing processes they’ve never run before such as onboarding, client delivery, or upselling. These delays slow revenue and create doubts.
A typical week for a solo coach can feel scattered. One day is spent creating content, the next chasing leads, followed by managing admin or fiddling with a landing page. Each task takes time and often doesn’t result in new clients. With no tested process to follow, every action feels like a gamble. If this resonates it’s because you miss structure, not effort.
Without a tested coaching business model, every step becomes trial and error. That slows growth, drains energy, and causes many to stall before momentum builds.
ActionCOACH gives you these ready to go, so your focus stays on coaching and growth.
How Does ActionCOACH Help Coaches Reach Their Business Goals Faster?
ActionCOACH gives you more than encouragement. You get a full coaching business infrastructure designed by people who have launched hundreds of coaching companies.
From day one, you access pricing models, revenue plans, and marketing strategies that have already worked for others. Mentors with real coaching experience guide you through execution, not just theory.
Explore how franchising with ActionCOACH works.
What Makes a Coaching Company Scalable?
A scalable coaching business doesn’t rely on one coach doing everything. It uses replicable systems, clear pricing, and standardised delivery methods. With ActionCOACH, partners learn how to build group programmes, productise offers, and set up recurring revenue without increasing their workload linearly.
Scalable models also lean on technology. With tools like marketing automation, templated onboarding flows, and structured client journeys, coaches free up time to focus on what matters: delivering high-quality outcomes. These systems make it easier to grow without creating operational bottlenecks.
This means you can grow your income without burning out or diluting your service quality. It’s how some partners scale from solo operator to multi-coach teams or even multi-territory franchise ownership.
What Does the First 90 Days Look Like for New ActionCOACH Partners?
Most new coaches aim to reach £10,000/month in retained client revenue by the end of their first quarter. ActionCOACH’s onboarding programme makes that possible with a week-by-week roadmap:
- Days 1–30: Complete foundation training, create offer stack, start building lead list
- Days 31–60: Run marketing campaigns, conduct discovery calls, close initial clients
- Days 61–90: Refine offer delivery, join accountability groups, build referral ecosystem
The goal is clear and measurable. You work toward it with focused mentorship.
Book a discovery call to explore how to apply this structure.
How Does Business Structure Impact Coaching Company Success?
Let’s say your target is £150,000/year. Instead of hoping to get there, you work backwards:
Six clients on £2,500/month retainers gives you £15,000/month. One group programme at £3,000 each quarter adds another £12,000/year. Run two one-day intensives per month at £1,500 each? That’s £36,000/year.
This structure comes directly from what actual coaching companies achieve using the ActionCOACH model.
What Kind of Coach Thrives in the Franchise Model?
Coaches who succeed with ActionCOACH often share a few traits. They have business or leadership experience, a drive to create impact, and a willingness to follow a proven path.
The franchise model rewards coaches who want independence without building from scratch. If you prefer working with structure, value mentorship, and want to turn experience into income this model aligns with you.
It’s not about personality type. It’s about mindset: action-oriented, coachable, and goal-driven.
Why Is Peer Support Important When Starting a Coaching Business?
When you join a franchise, you join a peer network that accelerates learning.
You’ll meet other coaches growing their businesses using the same tools and targets. They’ll share insights from their wins and lessons from early challenges. You build alongside peers who are equally committed.
Read real ActionCOACH success stories.
Why Do Franchise Coaching Companies Grow Faster Than Solo Coaches?
Franchise coaching companies grow faster because they skip the trial-and-error phase.
Instead of spending months figuring things out, you plug into systems that already deliver. You’ll use proven sales frameworks, operational templates, and training built by experts.
This structure gives new coaches early traction. That traction leads to faster client results and recurring income.
Build a Scalable Coaching Business with ActionCOACH
If you're serious about starting a profitable coaching business, use a structure that already works. ActionCOACH gives you a proven model, tools for delivery, and a network for ongoing support.
Book a discovery call and learn how coaching companies scale faster with the right foundation.