In order to build long-term customers, salespeople must establish strong personal relationships with the clientsâ€™ decision makers and influencers.
Here are six most common areas that need improvement in a sales team:
Listening skills: Listening is the most important skill a salesperson can have. Good listening skills help the salesperson understand and identify what the customer wants or where they have problems â€“ based on which, a salesperson can make a recommendation and close a sale.
Understand people: Every individual is a unique product of his/her experience and environment that shape his/her communication style, attitude, interest, behavior and ethics.
Serve your customers: Customer service is particularly important for salespeople â€“ who are often the first point of contact with the customer.
Work toward the next sale: Always look at establishing a long-term relationship with your client. Salespeople should always think win/win and know that an amicable agreement could lead to another order.
Close: Salespeople need to have a clear understanding of why people buy and how to handle and overcome sales objections. In order to close a sale, they need to understand the sales process and work smoothly through the steps to secure a sale. Â
With a focus on self-improvement a salesperson can distinguish his products/services from those of the competitors.
Brad Sugars founded the brand Action International in 1993 when he realized there was a disconnect between business advice and implementation. The answer was Action! Brad Sugars created a business coaching company so that business owners throughout the world can realize their goals in business. Today the company is known as ActionCOACH. To learn more about business, visit Brad Sugars Review blog!