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Save Yourself… From a Recipe for Distraction

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Save Yourself… From a Recipe for Distraction

It doesn’t matter who you are or what your position is at work, we’re all subject to a constant flow of potential distractions while we’re working.  Some may be short, and some we seemingly wake up from and ask, “Where did the day go!”  The problem is we all have a finite amount of time each day to accomplish what really matters.  If you’re a small business owner then your time is precious and the little distractions in your day can end up having a huge impact on your income, and your chances for long-term success.  Take a moment to see Jeffery Gitomer’s take on the subject.

The top distractions for most people tend to be phone calls, email, meetings, chatty colleagues and the time-sucking black hole that is the internet.  So how do we avoid these distractions and ensure the greatest productivity without relegating ourselves to a sensory deprivation chamber between the hours of 8 and 5 each day?  Start with firm schedules and agendas, self-discipline, unbreakable rules, and incentives.

Firm Schedules and Agendas

Create a default schedule for yourself that is fixed each week then add in the variable items that fill in the rest of your time.  Establishing a routine is a great way to create a habit and that’s what you need in order to improve your focus.  If you can, start each day with exercise, introspection and meditation on the day and who you have to be to get through it.  Exercise gets the blood pumping, sets you in a good mood, and improves focus and energy.  Introspection and meditation allow you to concentrate on the day ahead and think clearly about what it will take to have the most success and to best engage those around you.  Meetings, both internal and external, should have a clear stated agenda.  Let people you plan to meet with know what the purpose of the meeting is, the topics to be covered, and the expected start and stop times.  That way everyone knows what to expect, is more likely to come prepared, and understands the meeting will end as stated so they can avoid getting off track.


This is a tough one for some people.  We are often our own worst enemy, especially when facing a task that we dislike.  You can help this by planning the things you don’t like to do early in the day.  Get them done so you can move on to what you do enjoy and so finish the day in a good mood.  Turn off distracting beeps and buzzes from your phone and computer.  Most calls are unimportant and can go to voice mail.  Let people know you only check email and voicemail two or three times a day and to make sure they leave a message if you need to get back to them.  Schedule the checking and responding into your default plan so you can stay on track.  And stay away from the social networks at all costs!  Prioritize your work each day so the high priority work gets done first and the optional items wait until later.  That way if your timeline slides, the important items still get finished.  Keep a notepad with you to jot down new items that will need to go into the schedule later.

Unbreakable Rules

If you’re a particularly social person, you have to limit yourself each day to how much time can be spent chatting about non-productive topics.  If the time you’re spending isn’t adding to your bottom line, then you’re losing money.  Never eat lunch alone.  Find people to spend lunch with who can add to your revenue down the road.  Bring an employee who needs a boost or to have a confidential conversation away from work.  Use the time to build rapport, improve relationships and be productive while you fuel up. Stay off the internet!  It sucks in most people and results in huge amounts of lost time. Otherwise, get in, get out, and save yourself.  If you can delegate, do it.  If you shouldn’t do it, can’t do it, don’t want to do it, then delegate it, UNLESS you have to do it, should do it, are the only one who can do it or just plain love doing it and can afford the time.  If it’s not worth your time or not worth the hourly rate of what you should be paying yourself, then it should probably be delegated to someone else so you can spend your time on activities that grow and improve the business.  Get a Business Coach or mentor to help you achieve more.  Coaches help owners and executives accelerate growth to a pace they would never reach alone.  These days coaches are an absolute necessity, not a luxury.  Over 70% of all fortune 500 companies and 100% of all pro sports teams have coaches, why don’t you?


Set yourself a big personal goal or important business goal that you are pushing hard to achieve in the next 12 months.  Now place stick notes at your computer, your bathroom mirror, wherever you end up when you’ve been distracted, and write on them, “Is this worth not achieving my goal?”  This is great advice that came to me from ActionCoach Steve Leach in Brisbane Australia.  I have found it to be very effective in helping me to stay on task.  Make sure you take time to celebrate wins and achievements.  It’s important to recognize high performance.  We need to take time to pat ourselves and our teams on the back once in a while.  A constant state of alertness and stress needs to be broken periodically so we can unwind, recharge, refocus and assess the validity of our plans.

Finally, spend the end of each work day preparing for the next day.  Position papers and materials you’ll need first thing in the morning.  Review tomorrow’s schedule and understand what’s coming up.  Call or email people who you plan to meet with tomorrow to remind them of the meeting and anything they may need to bring or do in order to make it most productive.  Set yourself up for a winning day tomorrow and then go home, relax, unwind, stop being on-the-job and find time for balance in your life.  Make your business a vehicle for the life you want and not the other way around.  Get moving on improving, be the change you want to have in your business.


ActionCOACH, the world’s largest business coaching firm, was established and founded in Brisbane, Australia by Brad Sugars in 1993 when the concept of business coaching was still in its infancy. Since franchising the company in 1997, ActionCOACH has grown to more than 1000 business coaching franchises operating in 73 countries. ActionCOACH specializes in coaching small to medium sized businesses as well as executive teams and group coaching. ActionCOACH maintains its growth and strategic alliances by continual development of cutting-edge innovative technology, proven business processes and systems to add value, satisfaction and additional income streams for its franchisees.