The business owner must educate the customer on value, thereby negating the importance of price.
Up-Sell, Cross-Sell & Down-Sell:
If you’re having trouble selling something to a prospect, why not shift the focus to a different model. If it’s a lack of quality, sell them a higher priced item. If it’s a high price, show them something you have that’s cheaper. Alternately, shift the focus to a model of a different color or different shape.
Here are some useful hints and tips that will help you use these selling techniques, and increase your conversion rate:
- If negotiations stale, offer options.
- Don’t be afraid to introduce a customer to your other products.
- Even if you have a sale, try and tag-on something else.
About ActionCOACH
Brad Sugars founded the brand Action International in 1993 when he realized there was a disconnect between business advice and implementation. The answer was Action! Brad Sugars created a business coaching company so that business owners throughout the world can realize their goals in business. Today the company is known as ActionCOACH. To learn more about business, visit Brad Sugars Review blog!
