Every great athlete, high-profile business leaders and celebrities use coaches to improve everything from their health and fitness to their communication skills. They often use coaches to help them change habits, instill new techniques, and learn new options. Whether you choose a coach or consultant the intent is the same. Finding solutions and improving results. […] Read ( Reading Time: , words)
One of the first things I teach my clients is about leveraging your time. That means getting the maximum results out of the minimum input – and a lot of the time, delegation is a big part of the solution. BUT – have you ever given a task to your team and ended up doing […]
There are two things that business people find very challenging: thinking ahead and doing things in order of importance. Doing these two things makes the difference between success in business and just surviving. And the same is true for all areas of our lives. Leadership trainer and author John Maxwell says, “Thinking ahead and prioritizing […]
The 10 by 10 marketing plan is utilizing ten different mediums of advertising or Marketing. It is literally strategizing so that not all of your “eggs” are in one basket. You should have your Marketing budget diversified enough so that if one form of advertising fails, your entire marketing plan does not fall apart. Different […]
As the holiday season is upon us, many of you are wondering if this is a good time to market your business. After all, isn’t everyone preoccupied with shopping and waiting until next year to make business decisions? Let’s put one myth to rest forever: “The holiday season is a bad time to market your […]
Are you wasting money on marketing that is no longer reaching your prospective clients? Traditional “interruption” marketing is losing its effectiveness in today’s market place. Why? Consumers are changing; previously people sat though the ads on TV, now with TV on demand and the use of items like TIVO and online viewing, they’re missing your […]
How do you get leads in your business? Typical responses include: Networking Referrals Direct Market Web sites/internet Strategic Alliances Etc. There is one opportunity that is often overlooked and that is a host beneficiary. This is often confused with strategic alliances, but they are different. In a strategic alliance, you are going to introduce each […]
One of the biggest tragedies I see in business is watching a business owner spend significant time and effort generating leads for their business, but then not acting on them in a logical, methodical, repeatable way to convert those leads into paying customers. You haven’t done that in your business have you? But I’ll bet […]
When I talk with professional business owners about building their business, I often get an interesting response… “No more. Please! No more! I couldn’t handle any more work; I’m flat out as it is.” This seems strange, because many times their business is far from what would be considered massively profitable and by their own […]
So what is Lead Generation? Lead generation is converting “suspects”- people who have never heard of your business into “prospects”-people who have inquired about your business. At ACTION we have 73 different strategies to generate leads. There are three major rules to follow in generating leads. First, you need to TEST and MEASURE how many […]
Preposterous! Buy a customer? Outrageous! Begging for customers, pleading for new clients, laying out breadcrumbs to lead unsuspecting customers in the door… Just how do you see bringing new customers into your business? Have you ever just put an ad out there, whether it be on the radio, on TV, in a newspaper or even […]
