Every great athlete, high-profile business leaders and celebrities use coaches to improve everything from their health and fitness to their communication skills. They often use coaches to help them change habits, instill new techniques, and learn new options. Whether you choose a coach or consultant the intent is the same. Finding solutions and improving results. […] Read ( Reading Time: , words)
The business owner must educate the customer on value, thereby negating the importance of price. Up-Sell, Cross-Sell & Down-Sell: If you’re having trouble selling something to a prospect, why not shift the focus to a different model. If it’s a lack of quality, sell them a higher priced item. If it’s a high price, show […]
The business owner must educate the customer on value, thereby negating the importance of price. Educate On Value, Not Price: Remember that people want a good deal, not the cheapest. They will be happier spending the dollars to get something that does exactly what they want, rather than spending less on a product that only […]
Providing customers with a chance to try the product before purchasing it really helps in boosting sales as well as building rapport and trust. The ‘Try Before You Buy’ offer or Product-Trials: If you can do this safely, do it. It’s the old ‘puppy dog’ technique – try taking a puppy home then returning it […]
It is a good idea to have consistency in everything and the business owner must have high standards in everything, including the dress code. High Dress Standards and Uniforms: People base much of their decision on your appearance. If you look sleazy, customers will expect you to be a rip-off merchant. If you look professional, […]
Re-write your quotes, tenders and proposals into action plans. Re-Write Your Quotes, Tenders and Proposals Into Action Plans: Instead of just writing a standard quote (you get X for $Y – take it or leave it), why not write the prospect a letter. Include the price near the top, and then explain everything that makes […]
Using prospect questionnaires are a great way of converting them. Here’s how: Use Prospect Questionnaires: Instead of going through the normal sale process, why not give the prospect a questionnaire. Make it short, and wait with them while they fill it out, better still, fill it out for them. Then, make your proposal fit their […]
Using press articles and printing a clear vision statement of your company, are great ways of increasing your conversion rate. Reprint Press Articles: If you’ve had anything printed about you (well, anything positive anyway), photocopy it and hand it to potential customers. This shows that other people know about you, and that you have a […]
Using payment plans and financing options are great ways of increasing your conversion rate. Use Payment Plans & Financing: This can get you over one of the biggest and most common hurdles – the price objection. If anyone says ‘Can’t afford it’, you can say ‘But there is a way’. Most customers love credit; it […]
Point of Sale displays as well as audio-video demonstrations are a great way of converting prospects into customers. Point of Sale Displays: What you do inside your shop is just as important as what you do outside – you have to advertise your products just as hard. Work on your displays making them attractive, and […]
Offering shoppers an account can help close a deal. A business owner can also get an edge by providing customers with the convenience of buying, from the comfort of their homes. Account Applications: When people are buying, offering them an account can seal the deal. Offer to run through the application procedure on the spot. […]