12-Week Successful Coach Blueprint
US$1,200
12 live online sessions, 12 playbooks and your own plan. Fully credited against your entry investment when you become an ActionCOACH partner.
Enquire about this option12-Week Successful Coach Blueprint · Starts 8 January 2027
Is becoming a business coach your next step? Find out in 12 weeks.
A guided, live online program for experienced professionals and business owners who want to explore the profession of business coaching before making a bigger decision. Every Friday at 10:00 Miami time (ET), starting 8 January 2027, led by Master Franchisees Arnout Druyvesteyn or Janine Lie-A-Kwie, in a small group.
Reserve your place
Move forward with confidence
What you can expect
- 12 live group sessions, Fridays at 10:00 Miami time (ET)
- 12 weekly playbooks with lessons and actions
- A small group of professionals from the Caribbean and Europe
- Your own business plan as a coach, built week by week
- A clear decision and a 90-day plan in week 12
- US$1,200, fully credited when you become a partner
Plan your experience
Your agenda.
- Weeks 1–2
The profession and your purpose
What it really means to be a business coach, and which business and life you want to build.
- Weeks 3–4
Experience into value, coaching as a business
Why experience alone does not scale, and how to think like an owner.
- Weeks 5–6
Attracting clients, sales and enrolment
Marketing that educates instead of pushes, and winning clients through diagnosis and trust.
- Weeks 7–8
Results, retention and rhythm
Why clients stay: measurable progress, structure and accountability.
- Weeks 9–10
Brand, authority, scale and team
Becoming visible in your market, and moving from one-to-one to groups and a team.
- Weeks 11–12
Numbers, decision and direction
The economics of a healthy coaching business, your decision and your next 90 days.
Options built around you
Find your fit.
Who it is for
Professionals and business owners with experience in leadership, management, sales or another commercial role, who enjoy helping people perform better and are seriously considering becoming a business coach. No coaching experience needed.
Meet your coach
Arnout Druyvesteyn & Janine Lie-A-Kwie
Master Franchisees of ActionCOACH for 28 countries in the Caribbean, the Netherlands and Flanders, with their own ActionCOACH Firm. They have done everything a coach goes through themselves.
Good to know
Your questions, answered.
Do I need coaching experience?
No. The program starts with what coaching really is. Experience in business or leadership does help.
Is this a sales program for a franchise?
No. It is an introduction to the profession. Joining ActionCOACH is one possible outcome, not an obligation.
How much time does it take?
One live session a week on Friday at 10:00 Miami time (ET), plus time for the playbook and your actions.
Where does it take place?
Fully online, in English, from anywhere in the Caribbean, the Netherlands or Flanders.
Take the next step
Reserve your place
Within two business days you will receive a confirmation and the practical details. You are not committed to anything until then.