We want you to be our next Master Licensee!

Master Licensing is a very effective means of expanding franchise systems internationally. Master Licensees (ML's) have the exclusive right to develop one or more of the ActionCOACH owned franchise brands within their territory. (A territory is considered a country, a part of a very large country or multiple small countries.)

ML's thoroughly understand the character and customs of consumers in their country and the nature of their local marketplace. By integrating this knowledge with the brand, business and franchising, they support the proven global leader.

So, what will I actually be doing?

As an area (or regional) manager, you'll be responsible for coaching local business owners to success, building relationships, supporting new franchise partners through their decision making, supporting existing partners and building a local community while working closely with the Master Franchise Partner.

OK, I'm interested... But is it really the job for me?

If you’re a great listener, results-oriented and have great time management skills, you will be at an advantage in this job.

Great leadership skills are also a bonus as you’ll need to be able to inspire and motivate lots of people. Other skills that will be to your advantage are:

  • Confidence and great communication skills with 1-on-1 and group sessions
  • Have an existing broad-based network of business owners
  • Ability to create and nurture strong relationships
  • A proven history of supporting others to achieve success
  • A fresh and professional business style
  • A minimum of 5 years in a business development role
  • Some coaching (business, sport, education) experience
  • A first-hand working knowledge of small businesses

How to Apply


Benefits and Culture

If you’re interested in establishing or furthering your career in the business coaching industry, this is the perfect opportunity. You’ll gain experience in coaching and business development under the guidance of the Master Franchise Partner. Success in this role brings massive job satisfaction, excellent financial rewards and the ownership of your own business.

1 Commitment


I give myself and everything I commit to 100% until I succeed. I am committed to the Vision, Mission, Culture and success of ActionCOACH, its current and future team, and its clients at all times. I always recommend products and services of ActionCOACH prior to going outside the company.
2 Ownership


I am truly responsible for my actions, the outcome that my actions will bring, and own everything that takes place in my work and my life. I am accountable for my results and I know that for things to change, first I must change.
3 Integrity


I always speak the truth. What I promise is what I deliver. I only ever make agreements with myself and others that I am willing and intend to keep. I communicate potential broken agreements at the first opportunity and I clear up all broken agreements immediately.
4 Excellence


Good enough isn’t. I always deliver products and services of exceptional quality that add value to all involved for the long term. I look for ways to do more with less and stay on a path of constant and never ending improvement and innovation.
5 Communication


I speak positively of my fellow team members, my clients and ActionCOACH in both public and private. I speak with good purpose using empowering and positive conversation. I never use or listen to sarcasm or gossip. I acknowledge what is being said as true for the speaker at that moment and I take responsibility for responses to my communication. I greet and farewell people using their name. I always apologize for any upsets first and then look for a solution. I only ever discuss concerns in private with the person involved.
6 Success


I totally focus my thoughts, energy and attention on the successful outcome of whatever I am doing. I am willing to win and allow others to win: Win/Win. At all times, I display my inner pride, prosperity, competence and personal confidence. I am a successful person.
7 Education


I learn from my mistakes. I consistently learn, grow and master so that I can help my fellow team members and clients learn, grow and master too. I am an educator and allow my clients to make their own intelligent decisions about their future remembering that it is their future. I impart practical and useable knowledge rather than just theory.
8 Teamwork


I am a team player and team leader. I do whatever it takes to stay together and achieve team goals. I focus on co-operation and always come to a resolution, not a compromise. I am flexible in my work and able to change if what I’m doing is not working. I ask for help when I need it and I am compassionate to others who ask me.
9 Balance


I have a balanced approach to life, remembering that my spiritual, social, physical and family aspects are just as important as my financial and intellectual. I complete my work and my most important tasks first, so I can have quality time to myself, with my family and also to renew.
10 Fun


I view my life as a journey to be enjoyed and appreciated and I create an atmosphere of fun and happiness so all around me enjoy it as well.
11 Systems


I always look to the system for a solution. If a challenge arises I use a system correction before I look for a people correction. I use a system solution in my innovation rather than a people solution. I follow the system exactly until a new system is introduced. I suggest system improvements at my first opportunity.
12 Consistency


I am consistent in my actions so my clients and teammates can feel comfortable in dealing with me at all times. I am disciplined in my work so my results, growth and success are consistent.
13 Teamwork


I am a truly grateful person. I say thank you and show appreciation often and in many ways, so that all around me know how much I appreciate everything and everyone I have in my life. I celebrate my wins and the wins of my clients, and team. I consistently catch myself and other people doing things right.
14 Abundance


I am an abundant person, I deserve my abundance and I am easily able to both give and receive it. I allow abundance in all areas of my life by respecting my own self worth and that of all others. I am rewarded to the level that I create abundance for others and I accept that abundance only shows up in my life to the level at which I show up.

What our current Master Licensees say about ActionCOACH

If I come to the same point 100 times, (looking for a new life like 5 years ago, ) I would decide to be an ActionCOACH, for 100 times. Thank you, Brad, it is amazing to be in Action World and help business owners.

I joined ActionCOACH in 2010 and I just love the culture, the system, the global team and community which lead to a great coaching team who in turn help thousands of business owners to grow their business to a level that is not possible if they work just by themselves.

I joined Action in 2009 and experienced an amazing journey. I wish I met ActionCOACH 20 years earlier so I would have had more time to implement the many many business and life learnings. But never too late they say… I highly encourage the ActionCOACH principles to children and grown-up business persons. It offers a lifelong apprenticeship so you can avoid some hard knocks of real business life. Be prepared for an awesome experience and learning.

Over 6years ago I joined ActionCOACH as a Franchise partner, having found an amazing community of likeminded Business People that came from the corporate world, and willing to help and guide SME’s to prosper and orient for sustainable growth. I have met colleagues from whole over the world, with the amazing capacity of sharing experiences and best practices. I definitely recommend to everybody that recognizes him/herself in the vision, mission, and culture of ActionCOACH. Thanks, Brad Sugars for leading the way!

Master Licensee - Alejandro De Gyves, Mexico

Master Licensee - Ken Gielen, Portugal

Master Licensee - Minh Việt Nguyen, Tokyo, Japan

Master Licensee - Paul Henshall, Australia & New Zealand

History of ActionCOACH

Since 1997, ActionCOACH has served thousands of businesses and their owners around the world and in every category imaginable. By showing owners how to get more time, better teams in their companies and more money on their bottom-line.  Read more about our history.

Real People. Real Results.®

We know we're good, but don't take our word for it. Hear it from these people who have found success through ActionCOACH Business Coaching