Start a Franchise that has a Low Volume, High Margin Profit.

What are the ActionCOACH Franchise Models?

Before you go any further in the ActionCOACH franchise discovery process, find out what we'll need to find out from you. In which kind of ActionCOACH franchise are you interested?

Joint Venture

A Joint Venture (JV) is where two or more persons (either individual people or companies) enter into an agreement to undertake a business venture (51%-49% shareholding). The JV Partner is responsible for establishing a Regional Office in a large territory.

The Regional Office is responsible for awarding Master Licenses along with providing marketing support and building brand recognition in that area. The JV Partner is responsible for all growth and profitability of the franchise in the area. In return, they share in the franchise revenue stream.

The Pro

The Pro License is a new license, and what we consider to be our "expansion license". It has a lower entry fee to give more access to the ActionCOACH franchise and being a qualified business coach with ActionCOACH. As a Pro Licensee you hold a non-exclusive territory over your state or province. The Pro license has a lower one-time upfront licensing fee, but is a bit more costly over time with the royalty ... but a great way to start for those people who have limited access to fund the purchase of a franchise.

The Premium

This license gives you the opportujnity to invite business partners to join you, your spouse, or other family member, or hire two Employee coaches when the time is right to multiply your income streams. Employee coaches can be added without paying additional License fees, but each needs to be trained at a small fee. We consider this license a "mini firm".

As the license holder, you retain the license as non-exclusive over your home state or province, your employee coaches will be on salary, and you can match clients with either teammate to help your workload. This license is also very powerful because with an average revenue of $165k a year, three coaches working in alignment and strategically can really accomplish a lot together!

The Firm

This is the premier level of franchise investment we may grant the right to operate. The Firm is an arrangement whereby franchisee is granted the rights to employ or contract a minimum team of eight business coaches referred to as "Nominated Business Coaches" (NBC's) who provide Coaching Services to Clients and operate the Business within an agreed upon DDMA and on a limited basis outside the DDMA.

Generally, the Firm Owner will provide Coaching Services as part of the Firm and lead a team of Business Coaches. There are no restrictions on the number of (NBC's) employed or contracted with, however, there are minimum numbers of NBC's in accordance with the Minimum Business Coach Requirement.

How to Apply


Benefits and Culture

If you’re interested in establishing or furthering your career in the business coaching industry, this is the perfect opportunity. You’ll gain experience in coaching and business development under the guidance of the Master Franchise Partner. Success in this role brings massive job satisfaction, excellent financial rewards and the ownership of your own business.

1 Commitment


I give myself and everything I commit to 100% until I succeed. I am committed to the Vision, Mission, Culture and success of ActionCOACH, its current and future team, and its clients at all times. I always recommend products and services of ActionCOACH prior to going outside the company.
2 Ownership


I am truly responsible for my actions, the outcome that my actions will bring, and own everything that takes place in my work and my life. I am accountable for my results and I know that for things to change, first I must change.
3 Integrity


I always speak the truth. What I promise is what I deliver. I only ever make agreements with myself and others that I am willing and intend to keep. I communicate potential broken agreements at the first opportunity and I clear up all broken agreements immediately.
4 Excellence


Good enough isn’t. I always deliver products and services of exceptional quality that add value to all involved for the long term. I look for ways to do more with less and stay on a path of constant and never ending improvement and innovation.
5 Communication


I speak positively of my fellow team members, my clients and ActionCOACH in both public and private. I speak with good purpose using empowering and positive conversation. I never use or listen to sarcasm or gossip. I acknowledge what is being said as true for the speaker at that moment and I take responsibility for responses to my communication. I greet and farewell people using their name. I always apologize for any upsets first and then look for a solution. I only ever discuss concerns in private with the person involved.
6 Success


I totally focus my thoughts, energy and attention on the successful outcome of whatever I am doing. I am willing to win and allow others to win: Win/Win. At all times, I display my inner pride, prosperity, competence and personal confidence. I am a successful person.
7 Education


I learn from my mistakes. I consistently learn, grow and master so that I can help my fellow team members and clients learn, grow and master too. I am an educator and allow my clients to make their own intelligent decisions about their future remembering that it is their future. I impart practical and useable knowledge rather than just theory.
8 Teamwork


I am a team player and team leader. I do whatever it takes to stay together and achieve team goals. I focus on co-operation and always come to a resolution, not a compromise. I am flexible in my work and able to change if what I’m doing is not working. I ask for help when I need it and I am compassionate to others who ask me.
9 Balance


I have a balanced approach to life, remembering that my spiritual, social, physical and family aspects are just as important as my financial and intellectual. I complete my work and my most important tasks first, so I can have quality time to myself, with my family and also to renew.
10 Fun


I view my life as a journey to be enjoyed and appreciated and I create an atmosphere of fun and happiness so all around me enjoy it as well.
11 Systems


I always look to the system for a solution. If a challenge arises I use a system correction before I look for a people correction. I use a system solution in my innovation rather than a people solution. I follow the system exactly until a new system is introduced. I suggest system improvements at my first opportunity.
12 Consistency


I am consistent in my actions so my clients and teammates can feel comfortable in dealing with me at all times. I am disciplined in my work so my results, growth and success are consistent.
13 Teamwork


I am a truly grateful person. I say thank you and show appreciation often and in many ways, so that all around me know how much I appreciate everything and everyone I have in my life. I celebrate my wins and the wins of my clients, and team. I consistently catch myself and other people doing things right.
14 Abundance


I am an abundant person, I deserve my abundance and I am easily able to both give and receive it. I allow abundance in all areas of my life by respecting my own self worth and that of all others. I am rewarded to the level that I create abundance for others and I accept that abundance only shows up in my life to the level at which I show up.

Testimonials from our Coaches

Steve Leach


Franchise Partner

As the World’s longest-serving Franchise Partner with ActionCOACH (19 years), I can’t express how much ActionCOACH has changed my life for the better. The feeling of daily fulfillment, respect, and satisfaction, that comes from genuine success in business, relationships, balance and financially, is incredibly rewarding. The fact, that as a franchise partner, I get to pass on those gifts to others, through inspiration, education, and application, is like a miracle. No matter how much I give, what’s left, never diminishes; it just continues to grow and benefit others. Thanks, Brad Sugars and the ActionCOACH community worldwide.

Monte Wyatt

Monte Wyatt

Business Coach, ActionCOACH

12 years ago I joined ActionCOACH and it has changed my family’s lives – Our mindset, our impact on our community, the ability to create a sustainable business and increase our wealth. The training, the community, business model, culture, and processes are amazing. Thank you!

Doug Winnie

Doug Winnie

2013 Coach of the Year

ActionCOACH is the business that beats all businesses!! It teaches us first how to grow our own business and then how to coach our clients to grow their businesses. The concepts are simple and the results are phenomenal!!! Seriously the easiest business I’ve ever owned (now on my 8th business) because I don’t have to think, I just have to do… Sure, getting me and my clients to think less and do more can be challenging and then it happens and like magi, they have massive results! Such a great business that earns me an awesome living and allows all my clients to get their highly profitable business to run without them.

Prijono Nugroho

Prijono Nugroho

Coach, ActionCOACH

It changes people business and life and it changed my life too. The support system is awesome and branding is strong.

The ActionCOACH Story

Since 1997, ActionCOACH has served thousands of businesses and their owners around the world and in every category imaginable. By showing owners how to get more time, better teams in their companies and more money on their bottom-line. Read the full story.

Our Satisfied Clients

We know we're good, but don't take our word for it. Hear it from these people who have found success through ActionCOACH Business Coaching