Our Vision, Purpose & Mission


"Be the Driving Force that creates the #1 economic and job creation impact in Texas."



Transforming and influencing hundreds of communities by changing and growing businesses to achieve predictable and profitable growth, have strong financial foundations, continually create more jobs, have cultures that are rewarding and productive and that are transferable to the next owner so their growth and community impact continues beyond the current owner. Transition businesses from Thriving where they fulfill all of the needs and wants of the owners to becoming Philanthropic where they are able to give abundantly to their communities and provide industry leading compensation to their employees. This creates a multi-faceted win for the communities... more successful entrepreneurs, more jobs, more compensation, long-term legacy businesses and more philanthropy & prosperity!



Engage business owners where they are and provide them with the skills, tools & proven processes to transform their businesses to become the entity they want to provide the life they desire. Expand the owner's vision of what their business can become by educating them about our proven processes to move them through the "3 Stages to an Extraordinary Business & Life."

We are a Team of Business Coaches and we understand that business is a game where we and our clients keep score through the financial and business metrics. We are Results Focused. We provide our clients with "Results Oriented Coaching!" We drive bottom line and balance sheet improvements in our client's business so that our coaching becomes SELF-FUNDING within 30-60 days and at the latest within our 17 Week Guarantee. We get results quickly with our clients and typically provide a $5-15 return for every $1 invested in coaching. We are the catalyst to create thousands of jobs in our region through guiding business owners to achieve consistent, profitable growth. We develop the next generation of Entrepreneurs through practical business education that is directly applicable to businesses.

ActionCOACH's 14 Points of Culture

  1. Commitment
    I give myself and everything I commit to 100% until I succeed. I am committed to the Vision, Mission, Culture and success of ActionCOACH, its current and future team, and its clients at all times.

  2. Ownership
    I am truly responsible for my actions and outcomes and own everything that takes place in my work and my life. I am accountable for my results and I know that for things to change, first I must change.

  3. Integrity
    I always speak the truth. What I promise is what I deliver. I only ever make agreements with myself and others that I am willing and intend to keep. I communicate potential broken agreements at the first opportunity and I clear up all broken agreements immediately.

  4. Excellence
    Good enough isn't. I always deliver products and services of exceptional quality that add value to all involved for the long term. I look for ways to do more with less and stay on a path of constant and never ending improvement and innovation.

  5. Communication
    I speak positively of my fellow team members, my clients and ActionCOACH in both public and private. I speak with good purpose using empowering and positive conversation. I never use or listen to sarcasm or gossip. I acknowledge what is being said as true for the speaker at that moment and I take responsibility for responses to my communication. I greet and farewell people using their name. I always apologize for any upsets first and then look for a solution. I only ever discuss concerns in private with the person involved.

  6. Success
    I totally focus my thoughts, energy and attention on the successful outcome of whatever I am doing. I am willing to win and allow others to win: Win/Win. At all times, I display my inner pride, prosperity, competence and personal confidence. I am a successful person.

  7. Education
    I learn from my mistakes. I consistently learn, grow and master so that I can help my fellow team members and clients learn, grow and master too. I am an educator and allow my clients to make their own intelligent decisions about their future remembering that it is their future. I impart practical and usable knowledge rather than just theory.

  8. Team Work
    I am a team player and team leader. I do whatever it takes to stay together and achieve team goals. I focus on co-operation and always come to a resolution, not a compromise. I am flexible in my work and able to change if what I'm doing is not working. I ask for help when I need it and I am compassionate to others who ask me.
  9. Balance
    I have a balanced approach to life, remembering that my spiritual, social, physical and family aspects are just as important as my financial and intellectual. I complete my work and my most important tasks first, so I can have quality time to myself, with my family and also to renew.

  10. Fun
    I view my life as a journey to be enjoyed and appreciated and I create an atmosphere of fun and happiness so all around me enjoy it as well.

  11. Systems
    I always look to the system for a solution. If a challenge arises I use a system correction before I look for a people correction. I use a system solution in my innovation rather than a people solution. I follow the system exactly until a new system is introduced. I suggest system improvements at my first opportunity.

  12. Consistency
    I am consistent in my actions so my clients and team mates can feel comfortable in dealing with me at all times. I am disciplined in my work so my results, growth and success are consistent.

  13. Gratitude
    I am a truly grateful person. I say thank you and show appreciation often and in many ways, so that all around me know how much I appreciate everything and everyone I have in my life. I celebrate my wins and the wins of my clients, and team. I consistently catch myself and other people doing things right.

  14. Abundance
    I am an abundant person, I deserve my abundance and I am easily able to both give and receive it. I allow abundance in all areas of my life by respecting my own self worth and that of all others. I am rewarded to the level that I create abundance for others and I accept that abundance only shows up in my life to the level at which I show up.

Kevin Alft
2150 S. CENTRAL EXPY, Ste. 200
Texas, 75070
United States
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