How ActionCOACH Helped an Electrical Service Company Build a Self-Sustaining Business

For over three decades, Floener Electric has served as a cornerstone of the Colville, Washington community. Founded by Joe Floener and managed alongside his wife, Vicki Floener, the company has grown into the number one electrical contractor in the Tri-County Area. While the foundation of Floener Electric was built on hard work, integrity, and a commitment to excellence, the company reached new heights through the help of ActionCOACH and its coach, Kevin Weir.

What started as a local operation expanded into a well-organized, self-sustaining business, thanks to a focus on leadership development, strategic systems, and a culture-driven team. ActionCOACH’s influence was felt from the beginning of their coaching journey. Kevin helped Joe and Vicki shift their mindset from reactive to proactive, empowering them to build a business that was scalable, efficient, and deeply rooted in purpose. This is the story of how business coaching helped Floener Electric overcome key challenges, scale with intention, and achieve the freedom every entrepreneur strives for.

Building a Business on Integrity and Work Ethic

Joe’s entrepreneurial story begins in an unexpected place: a local tire shop. At 20 years old, unsure of his career path, Joe’s father challenged him to pursue something more meaningful. That moment led Joe to Spokane Community College, where a conversation with an electrical department instructor sparked his interest in the electrical trade.

With a natural love for science and an understanding of how things work, Joe dove into the industrial electricity program. Years later, he would establish Floener Electric with the goal of providing reliable, professional electrical contracting to an underserved region. From day one, the company emphasized doing things right the first time. As Joe put it, “If you’re going to do it, do it right the first time”

That same commitment carried over into how they approached customer service. Integrity was not optional. Every decision, job, and interaction had to reflect that value. And over time, it became clear that this philosophy was not just good ethics, it was good business.

(The Floener electrical team, at the center in light gray, Joe and Vicky)

From Small Team to Strong Culture

Today, Floener Electric operates with a tight-knit team of ten employees, including five electricians, an apprentice, and a small retail staff. But building that team was not without its challenges. According to Vicki, one of the hardest parts of growing the business was finding employees who shared their values and wanted to live in the more rural, outdoor-oriented setting of Northeast Washington.

“We don’t have a lot of the amenities of mainstream America,” Vicki explained. “But if people like the outdoors and being away from the hustle, this is a great place to live.”

The key, they found, was aligning their hiring with culture. Joe and Vicki discovered that recruiting based on skill alone wasn’t enough. They needed people who fit the lifestyle and upheld the company’s integrity-first approach. And that meant always being on the lookout for new team members who could thrive within their values-driven framework.

The Turning Point: Partnering with ActionCOACH

As the company matured, Joe and Vicki realized they had reached a plateau. They knew they wanted to grow the business, but weren’t sure how to do it without burning out or compromising what they had built.

That’s when they partnered with Kevin Weir and ActionCOACH.

“We wanted to bring the business to the next level,” Vicki shared. “With our coach, we were able to increase profits, organize the company with better systems, and ultimately build a business that could run without us.”

The transformation was remarkable. With coaching, Joe and Vicki implemented systems that streamlined operations clarified roles, and empowered their team to take ownership. No longer were they stuck in the day-to-day grind; instead, they had time to focus on strategic growth, enjoy more personal freedom, and make better long-term decisions for the company.

Kevin's influence brought both accountability and structure to Floener Electric. He helped them zoom out from the daily details and look at the business as a scalable machine, rather than a collection of tasks. And perhaps most importantly, he helped them build a business that worked for them and not the other way around.

One of Kevin’s most lasting impacts was instilling a mindset of long-term strategy. Instead of reacting to problems, Joe and Vicki learned how to anticipate challenges and design their business around resilience and growth. As a result, Floener Electric became more than just a successful business, it became a well-oiled machine capable of delivering consistent results without constant oversight.

(Kevin Weir, after receiving the ActionMAN award in 2022)

Lessons in Leadership and Personal Growth

For Joe, one of the biggest growth areas was learning to manage people who didn’t always share his cultural expectations. “It was tough,” he said. “Learning to choose the right person for the right job was something I had to work on.”

ActionCOACH provided frameworks and tools that helped Joe and Vicki develop as leaders. They learned how to better communicate expectations, structure responsibilities, and create an environment where everyone was pulling in the same direction.

And that alignment created harmony. As Vicki described it, “When the team is in sync, the business flows. Everything becomes easier.”

The Power of Constant Recruitment

One of the key principles Joe and Vicki embraced through coaching was the idea of “always be recruiting.”

Even if roles are filled, they now recognize the importance of building a pipeline of talent. Team members might move on or outgrow their roles, and having strong candidates ready ensures continuity. But more than that, it ensures cultural integrity, something they won’t compromise on.

“To spread your culture, you have to find people who fit that culture,” Vicki said. “It makes every day better when you’re working with people who believe in what you do.”

Final Thoughts: Success with Support

Floener Electric’s journey is proof that great businesses are not built on hard work alone. They’re built with vision, values, and the willingness to seek support. With the help of ActionCOACH and Kevin Weir, Joe and Vicki didn’t just grow their business—they gained clarity, freedom, and a stronger team.

Their story is a reminder that no matter how long you’ve been in business, there’s always a next level. And with the right guidance, that next level can be closer than you think.

Want to scale your business without sacrificing your values? Get 2 weeks of free coaching with ActionCOACH today and find out how strategic coaching can help you build a profitable, self-sustaining company, just like Floener Electric.