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Articles tagged under “#social media”

Start a Business Today. Sounds Crazy, Right?

As the COVID Crisis lingers and states and countries struggle to reopen and or have to close again, some would say that this uncertainty is the worst possible condition in which to start a business. WRONG! Many entrepreneurs are looking at this time as the BEST TIME TO START a business! Why because …

Supporting Small Business: Free of Charge

More than 31% of all small businesses in the U.S. remained closed or partially closed due to the lingering effects of the COVID 19 Pandemic. (Oberlo.com, 2020)) The disruption in small business commerce has had devastating consequences for owners who might never be able to recover. For those slowly …

SMALL BUSINESS; BIG IMPACT

Small businesses are under increasing pressure. Whether from direct assaults from both the citizenry during the recent national protests or due to the global pandemic in recent months. Challenged by new operating requirements to reduce viral transmissions and in some cases the need to rebuild or rep…

When W.O.M isn’t Enough: Getting a Referral

A lot of businesses will tell you that word-of-mouth (W.O.M.) is their primary mode of getting new business. This passive strategy will leave a business just waiting for whatever comes along. In today’s market place W.O.M. isn’t not enough. With the current restrictions facing businesses due to …

Quarantine ends, then what?

As states begin to lift stay-at-home restrictions and businesses who have been limited by the lock downs prepare to face the public again what are the necessary steps and processes to prepare for… Brad Sugars, the CEO & founder of ActionCOACH has five key areas that every business needs to…

Fitter or Fatter: How will you and your business be after the COVID Crisis?

After weeks of isolation. Layoffs and furloughs, business closures, remote working, social distancing and lock downs have forced many businesses to dramatically pivot and alter their normal operations. Even for businesses that have been temporarily closed, as we all face reopening in a new normal he…

How Millennials Impact Business in the Age of Social Media

Social media has changed the business world.  Franchisors and franchisees alike must adapt to this changing customer and employee base to find opportunities for growth. So how do young adults, millennials and franchising, impact business in our digital age? The “Millennial” generation—those …

Using Checklists for Selling

If you want to increase your average dollar sale, it’s a really good idea to create a checklist or a questionnaire. Similar to add on selling, you simply run through a checklist with your client whenever they purchase a particular type of product. This list should, of course, be prepared in advanc…

Creating Raving Fans

If you have read about the Customer Ladder of Loyalty, you know the ladder starts with Suspects and peaks at Raving Fans – one of your business’ most valuable assets. Imagine what your business would be like if you had 500 Raving Fans on the street? Better than salespeople in one respect, they h…

Are You A Creative or Reactive Leader?

Good leaders are creative rather than reactive.  In other words, they anticipate future demands and trends and make new products or tailor the ones they already have to suit that future. It’s more important than ever to be able to understand how those changes will affect your business and establi…