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The Importance of Creating Great First Impressions

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We often refer to the brain as having two hemispheres: the left, largely responsible for logic, and the right, predominately responsible for creativity. This description fits what we know to be the cortex or new brain; however, there is a third dimension, the hypo-thalamus or pre-historic brain, which is in fact the […]

Reasons Why Time Management Is So Important

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Have you heard of the saying, ‘Time is Money’? When it comes to running a business, this phrase is invariably true. In today’s fast paced world, time is considered as important as money, but in the end, both aren’t equal.

Even though time is continually rushing past, this doesn’t mean you’re making money […]

Market Analysis: How Your Competitor is Getting Ahead

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Every business has its competitors. And while market analysis isn’t necessarily a new practice, today’s key players are constantly hunting for ways to fine-tune their intel. The kicker is, instead of turning to who you’re competing with, you should be focusing on who you’re competing for.
As a business, you may be aware […]

Millennials and Franchising — How Young Adults Impact Business in our Digital Age

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Major changes in the worldwide population affect not only who consumers are today, but also the available labor market. Franchisors and franchisees alike must adapt to this changing customer and employee base to find opportunities for growth. So how do young adults, Millennials and franchising, impact business in our digital age?

The “Millennial” generation—those […]

Public Relations: A Necessary Tool in Your Marketing Kit

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Public relations, by it’s most basic and simplistic definition, is using media contacts and exposure to make a person or business famous. It’s an important facet of any marketing strategy, and is, unfortunately, also one of the least practiced and understood.

So, what is public relations? Well, it’s basically an effort to influence […]

The Power of Selling Solutions

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Would you be surprised to learn that most people don’t like being in sales and don’t believe they are good at it? The reality is everyone is in sales of some sort and in ways many people don’t imagine. Why do some forms of selling illicit feelings of fear, disgust or sleaziness […]

3 Commonly Used Ways for Measuring Success in Business

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Finally you’ve managed to translate your business idea into reality, now begins the hardest part, ensuring your business grows successfully. Although it might be too early to tell yet, you need to keep track of the relevant metrics to gauge your business’ success. Let’s take a look at the 3 ways that […]

Developing a Business Plan: 3 Major Factors

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In order to develop a successful business plan, one must focus on the three major factors which contribute towards the success of a business. The essential idea of developing a business plan is so that you are able to identify the strengths and weaknesses of your business, and work towards success from […]

The Three Keys to Sales Success and Higher Income

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As business owners, we depend on sales to provide us with the cashflow and profit we want and need. Whether you do the selling, have others sell for you or any such combination, your revenue, profit and income will always reflect how well you turn prospects into paying customers.

So why do some […]

Arrogance and Incompetence – The Deadly Elixir of Poor Performance

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The Peter Principle tells us that a person will rise to their level of incompetence.  This may be true in all sorts of endeavors.  However most individuals when they reach this level will willingly ask for assistance or will be demoted or terminated once it’s shown they cannot do the job.

The challenge […]