Engage and Grow: Chapter Three-The Disengaged Employee

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Attracting and retaining quality employees can feel like a daunting task. So, it a truly worthwhile undertaking for business owners? Of course, it is. So, what are the benefits of employee engagement? Well, it leads to retention of your star players. Engaged employees are happy, they care, they’re excited about contributing and […]

Top 20 Marketing Mistakes: Number Three-Wrong Pricing Model

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Discounting is a mistake. Period.

The Wrong Pricing Model comes in third in our Top 20 Marketing Mistakes series. We previously discussed the top two blunders: having no marketing team and using we vs. you verbiage in marketing materials. But pricing actually IS marketing.

Think about it. Stores often categorize items by high, middle, and low-price cost.  And […]

Top 20 Marketing Mistakes: Number Two- We Vs. You

There are a lot of trade secrets when it comes to marketing. Most entrepreneurs aren’t too interested in sharing tips with the world at large. But that’s where business guru Brad Sugars comes in with the “Top 20 Marketing Mistakes” series. We’ve already talked about the number one marketing mistake—not having a marketing team. Now, we’re on […]

Top 20 Marketing Mistakes: Number One–No Marketing Team

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Creating a winning marketing strategy is one of the most stressful and overwhelming components of being a business owner. Many don’t even know where to start and survive blunder after blunder before embracing a strategy that actually works. In this series, The Top 20 Marketing Mistakes, we will discuss how to avoid […]

Engage and Grow-Chapter Two: Engage Your Workforce

 

In Chapter One we discussed the schools of thought surrounding employee engagement. In Chapter Two, we are digging into the reasons why employees become disengaged in the workplace.

There are a few key elements that have to be at work within a business for employees to feel engaged: leadership, equality, respect, and development. These things create a […]

Engage and Grow Chapter One-Employee Engagement

What, exactly, does the term “employee engagement” mean? There are a lot of schools of thought, and everyone seems to have an opinion. The simplest definition of employee engagement, however, is a group of people who are committed to their job and want to be working for your business.

These employees are highly engaged in […]

Getting Social-A Blog Series Dedicated to Social Media Strategy in Business

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Developing and implementing a winning social media strategy is key for, not just branding purposes, but overall business success. We live in a digital age, and a social media presence is a must for every business, no matter the industry.

This will be the first in a series of blogs designed to give […]

What’s Your Why?

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Your WHY is that internal motivator that keeps you going when the going gets tough – it is your personal inspiration that drives you to stay the extra hour, run the extra mile, make the hard decisions.  So let’s take a look at what goes into your “why”.
(T/G) + (Pa) + (Pu) […]

“Pulling Profits” Hits the BestSeller Lists

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ActionCOACH is thrilled to announce that the new book “Pulling Profits,” written by Brad Sugars and Monte Wyatt, has hit two bestsellers lists: USA Today and Amazon.com.

Discovering a book that delivers on the hype can be a rare find in today’s business marketplace, but “Pulling Profits” is really a gamechanger.

The book is […]

Courting Your Existing Customers

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Retaining existing customers is far easier, and much less costly, than looking for new customers, yet so many businesses have it ingrained in their thinking that they have to be focused on finding new customers as the driver of their business growth.

Consequently, the business can become obsessed with appealing to potential customers […]