In this dynamic and inspiring webinar, Brad Sugars explains a simple yet powerful truth: it’s not enough to dream big, you must act intentionally to turn those dreams into reality. Whether you're trying to grow your business, improve your finances, or build a more fulfilling life, the journey begins with a mindset shift and a clear, repeatable process.
Brad's system is built around a formula that has helped thousands of people globally: Dreams x Goals x Plans x Actions = Success. If you’re ready to stop thinking and start doing, this session gives you the roadmap.
Why Most People Struggle to Manifest Their Dreams
Brad opens by acknowledging a universal truth: most people want success, but few know how to create it. They may have aspirations, but without structure and accountability, those dreams remain vague thoughts instead of achievable milestones. The reason? A lack of process.
He highlights that many have read books like The Secret or watched motivational videos, yet still don’t know how to put those ideas into real-world practice. The difference, Brad explains, is in the doing.
Step One: Get Clear on What You Want
Success begins with clarity. What do you actually want? Brad encourages every attendee to start with a dream journal, a physical notebook, or a digital space dedicated to brainstorming and tracking your personal and professional dreams. Want to travel the world, earn passive income, start a new business, or attend 100 concerts in your lifetime? Write it down.
By organizing your dreams into categories (career, wealth, family, health, fun, contribution), you're building a map of your ideal future. This visualization stage isn’t about how to do it yet, it’s about letting your imagination run.
Step Two: Set Specific, Measurable Goals
From those dreams come goals, defined, time-bound targets that give your vision structure. Brad reinforces the importance of SMART goals (Specific, Measurable, Achievable, Results-based, and Time-framed).
If your dream is financial freedom, your goal might be: "Build a recurring income stream of $5,000/month within 24 months." If your dream is a healthier body, your goal could be: "Run a half marathon in 12 months."
Without measurable goals, your dreams have no anchor. With them, you have a destination to aim toward.
Step Three: Plan Your Route
Brad is quick to point out that goals without plans are just wishful thinking. Planning means breaking your goals down into actionable steps.
Using the metaphor of building a house, he explains: "You wouldn’t just dream about your ideal home and set a date to move in, you’d hire an architect and create a blueprint." Likewise, to build your dream life or business, you must design a plan that shows how you’ll get from where you are to where you want to be.
Brad recommends weekly, monthly, quarterly, and annual planning sessions, starting small and building consistency. Even just 15 minutes each evening to plan the next day can create momentum.
Step Four: Take Consistent, Effective Action
Dreams, goals, and plans are essential. But without action? They mean nothing.
Here, Brad stresses the importance of prioritization. What tasks actually move you closer to your goals? Are you doing high-value work or simply staying busy?
One standout strategy Brad shares is setting a personal hourly rate and never doing tasks that are "below" that value. If your time is worth $100/hr, stop doing $20/hr work. Delegate it. Automate it. Focus on what only you can do.
He also recommends a simple daily discipline: touch things once. Whether it’s an email or a piece of paperwork, handle it now rather than letting it pile up and steal mental energy later.
The Real Barrier: Resistance
According to Brad, most people don’t struggle because of a lack of knowledge or tools, they struggle with resistance. Fear of failure. Fear of success. Fear of judgment. The belief that "someone like me" can’t achieve something great.
To counter this, he introduces the formula for change:
(Dissatisfaction x Vision) + First Steps > Resistance
If your vision and dissatisfaction are strong enough and you take even small steps forward you’ll overpower the resistance holding you back.
Shift from Scarcity to Abundance
Many people remain stuck in "scarcity thinking," constantly worried about money, time, or opportunities running out. Brad challenges this mindset. In the information age, the key to success is knowledge, not capital. If you’re willing to learn, implement, and grow, there are more tools and resources available today than ever before.
Wealth creation no longer requires owning land or a factory, it requires building the right skill set and applying it consistently.
Be. Do. Have.
Brad shares his favorite personal development framework: Be x Do = Have.
If you want to have more, you must do more. But to do more, you must be more. You must upgrade your mindset, beliefs, discipline, and habits. You must become the person capable of achieving your goals. This is a lifelong journey of growth.
Too many people focus only on the "do" part. They hustle but never become more. Without becoming more, they limit what they can achieve.
Ready to Turn Your Dreams Into Action?
It’s time to move from inspiration to implementation. Start by grabbing a journal, mapping out your dream chart, and scoring yourself in the areas of dreams, goals, plans, and actions.
But don’t do it alone.
Partnering with an ActionCOACH gives you the structure, accountability, and expert guidance needed to transform your vision into results. Request a free discovery call today and work with an ActionCOACH to put Brad’s proven formula into practice, step by step.
Your future is waiting. Let’s start building it together.
Reason #1: Different styles and methods of business coaching don't work for everyone
It's important to be honest with yourself and conduct a realistic assessment when it comes to business coaching. Though business coaching can have many benefits, it might not work for everyone.
Every individual brings their own experiences and values to the coaching dynamic, so results will vary. Additionally, some individuals might need more than just a coach. They might also need specialised knowledge or communication strategies specific to their industry or target audience. Below are a few key factors to consider:
Reason #2: There is no clear focus or vision (talk about time dedication here too)
cIt's important to be honest with yourself and conduct a realistic assessment when it comes to business coaching. Though business coaching can have many benefits, it might not work for everyone.
Business coaching is an effective tool for developing a clearer focus and vision for growing your business. A good coach will help you to take a comprehensive look at your strengths, weaknesses, and available resources that can be used to reach those goals. They will also help you draw up action plans with step-by-step instructions to get there.
By providing honest feedback and being patient throughout the process, a business coach can make sure that you’re on the right track. This will enable you to set realistic milestones and tasks.

These tasks may need dedicated time outside of coaching sessions. For example, a coach might help a client develop a marketing strategy or implement new systems for managing employees. However, if the client does not have enough time to devote to these tasks outside of coaching sessions, progress will likely stall.
Both the coach and the client must have enough time available to reflect on past experiences, brainstorm new solutions, and test out different strategies. If either party is rushed or distracted during coaching sessions due to other commitments or obligations, they may struggle to fully engage in this process.
Effective business coaching also requires a commitment to regular meetings and ongoing communication. If either the coach or the client does not have enough time to dedicate to these meetings, progress may be slow or nonexistent.
It's important to recognise that business coaching is an ongoing process that takes time to yield results. While some clients may see improvements after just a few sessions with their coach. Others may need months or even years of consistent effort before they begin seeing real changes in their businesses.