The business world thrives off of communication. In many instances, a failure of a business can be traced back to a lack of communication between its different divisions, and an inability to execute its mission effectively. Businesses, small or big, need to find an effective option when it comes to …
It’s easy to think that social media is the only way forward in 2018. Nearly every business, big and small, has some sort of footprint on Facebook, Snapchat, and/or Instagram. Certainly, your marketing strategy should incorporate at least one of these platforms. However, it should not be the o…
On May 25, 2018, the European Union will begin to implement what is known as the General Data Protection Regulation, or GDPR. This set of laws will likely prove to be one of the most robust and wide-reaching consumer protection regulations enacted anywhere in the world
Guerrilla Marketing. If you really want to get people talking about your business, you'll have to be a bit more creative.
For many people, the hardest part of getting good at anything is consistently repeating and practicing a certain task until they are good at it. For others, just getting started is really difficult in and of itself. It’s easy to admire skilled musicians and artists for what they can produce, b…
Every business owner worth their salt knows the value of a happy customer. The saying “the customer is always right” is often misunderstood – it doesn’t mean that customers can get away with saying and doing anything. What it means is that if your customers tell you you’…
In many cases, the goals of an entrepreneur and the way they portray their business align rather well – there is no dissonance between external branding and internal goals. But for some business owners, there is a lack of cohesiveness in what the business is trying to say. These are the busine…
How to Keep Your Team Engaged You can hire people, you can fire people, and you can tell them what to do. What you can’t do is make them like what they do. Some business leaders are content with having an unhappy team; as long as they do what they are paid to do then […]
The goal when creating customer is to give your customers an unexpected positive experience that keeps you and your product at the top of their mind. Your goal is to have a frequent interaction with the customer, so when the time arrives for them to purchase your product again, they will think about…
Any success-oriented entrepreneur understands that success doesn’t just happen. It requires a willingness to take risks, financial sacrifice, an incredible amount of hard work, and perhaps most importantly of all, the creation and execution of a well-devised plan to make their dreams a reality…