About Actioncoach - ActionCOACH

About Actioncoach

The concept of business coaching, as it is widely known today, was pioneered in 1993 by the founder of ActionCOACH Brad Sugars. More than two decades later, the company that started it all is still on top. In fact, no franchise in the “business coaching” category is 10% of our size in total revenues. From a humble one-man-show operation to a multi-million enterprise, ActionCOACH continues to blaze the trail and serves as the business coaching industry’s most innovative company.

Our Founder And CEO—Brad Sugars

Taking inspiration from Jim Rohn, Sugars began the ActionCOACH story in Australia. He not only created the Business Coaching category; he continues to revolutionize the industry providing new content and new programs. Sugars has written 17 business books and ActionCOACH has more than 3500 strategies, processes and systems that are used in thousands of businesses every single day.
Learn More About Our Founder And CEO—Brad Sugars


About Our Mission & Vision

ActionCOACH has goals to have “a coach in every business” and to spread “abundance through business re-education” globally. These simple and yet powerful goals comprise the Vision and Mission that inspire our community of business leaders to help spread the wealth wherever we go. We change lives for the better. We help businesses succeed, but most of all we help everyone that our organization touches reach their full potential and achieve their dreams.

Read More About Our Mission & Vision

The 14 Points Of Culture That Guide Us

ActionCOACH’s success is based on 14 Points of Culture that guide everything we do. These pillars, this foundation, drives every decision and every activity within the company and for our partners. We extend this to clients and teach them how to create a culture that helps feed and grow their business.
See The 14 Points Of Culture That Guide Us

ActionCOACH is the best business investment you will ever make.

Get A Coach

By showing Business owners how to get more time, build better teams within their companies, and increase money to their bottom-line, ActionCOACH has grown to be the number one business coaching firm in the world, with hundreds of proven systems and strategies that are guaranteed to get results.
Get A Coach

Free Business Tools

Webinars, videos, whitepapers, seminars just to name a few are available as free resources for any business in need. ActionCOACH supports business education and offers tools to help any business be more successful.
See Our Free Business Tools


Our simple and systemized approach to business has benefited business owners around the world with more time, better teams within their companies, and most importantly – more money.

ActionCOACH promises results within four months of coaching – that is an absolute guarantee. In fact, we are so certain of our ability to turn your business around that we will charge you nothing for your coaching if you are unhappy with the results at the end of a 17-week session of continuous coaching. And if that wasn’t enough, we don’t charge a flat rate for coaching – we agree upon a price that is determined by your existing level of revenue and profitability.
Read More about the ActionCOACH GUARANTEE


What an ActionCOACH can do for your business

ActionCOACHes can be hired and selected for any industry in which you operate. With nearly 1,000 experienced ActionCOACHes working in more than 70 countries all around the globe, we promise that we can find a coach that works for your own personalized needs. Your coach will learn your business inside and out, and the advice and guidance you receive will be tailored to your business’ unique circumstances.

Your ActionCOACH will not only provide you with the advice that you need, but will continue to follow up with you and evaluate your progress. Your personal growth will be nurtured and fostered as you grow and flourish within the program. Your ActionCOACH will construct an Action Plan that will put your goals and plans onto paper and hold you accountable for your own actions. No matter how long it takes, we will not leave your side until we know you are ready to soar.
Find Out More about what an ActionCOACH can do for your business