About Us - ActionCOACH

About Us

Learn more about ActionCOACH here.
About Us - ActionCOACH

The ActionCOACH Story

Since 1997, ActionCOACH has served thousands of businesses and their owners around the world and in every category imaginable. By showing owners how to get more time, better teams in their companies and more money on their bottom-line.

Meet the Global Team at HQ

Brad Sugars

Brad Sugars started the ActionCOACH brand (formerly known as Action International) when he was in his early twenties. Today the company is internationally recognized as the leading global business coaching firm and one of the leading and most awarded franchises in the world today. 

Mission and Vision

very company has their own Vision and Mission. Here is what we stand for.

The 14-Points of Culture

The ActionCOACH “14-Points of Culture” is an integral part of what it means to belong in ActionCOACH. It is what binds the ActionCOACH Universe Together

Discover how ActionCOACH can further help you and your Business
For me, the most fun is change or growth. There are definitely elements of both that I like. Launching a business is kind of like a motorboat: You can go very quickly and turn fast. Tony Hsieh CEO, Zappos

Real People. Real Results.®

We know we're good, but don't take our word for it. Hear it from these people who have found success through ActionCOACH Business Coaching