About Us

Since 1997, ActionCOACH has served thousands of businesses and their owners around the world and in every category imaginable. By showing owners how to get more time, better teams in their companies and more money on their bottom-line.

Brad Sugars started the ActionCOACH brand (formerly known as Action International) when he was in his early twenties. Today the company is internationally recognized as the leading global business coaching firm and one of the leading and most awarded franchises in the world today. 

very company has their own Vision and Mission. Here is what we stand for.

The ActionCOACH “14-Points of Culture” is an integral part of what it means to belong in ActionCOACH. It is what binds the ActionCOACH Universe Together