Admin – November 1, 2024

Promotions and Specials

By running in-store promotions and flashing light specials, a business owner can boost average dollar sale.

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Admin – November 1, 2024

Store Appearance and In-Store Demonstrative Promotions

A business owner can boost average dollar sale by having in-store video promotions that demonstrate the features and benefits of a product. A professional appearance also goes a long way in marketing one’s business.

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Admin – November 1, 2024

Powerful Ideas to Solidify Repeat Customers

All relationships change over time. They require work and nurturing on both ends to strengthen and grow.

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Admin – November 1, 2024

The True Measure of Marketing Success

I’m often asked about the keys to successful marketing, and people are almost always surprised by my answer. What they expect to hear is that the key is “branding” or having a “witty catch phrase”. In reality, the answer is much simpler than all that....

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Admin – November 1, 2024

Written Guarantee As a Promise to Deliver

This is where it all starts to happen. Once you get people through the door you must make the most out of every opportunity.

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Admin – November 1, 2024

Increase Sales with a Sales System

A key challenge business owners face with the sales people they employ is inconsistency in sales results. Many business owners struggle to pin down the exact cause(s) of these inconsistent results and usually end up churning sales reps on a frequent...

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Admin – November 1, 2024

Displaying Awards and Certifications

Displaying awards and certifications at the place of business, presents an opportunity to show credibility to the customers.

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Admin – November 1, 2024

Are You Neglecting Your Conversion Rates?

Of the five areas in which we coach our business owners, increasing their conversion rate is generally the second easiest and most cost effective to help improve sales. Despite conversion rates being one of the easiest areas to focus on and improve in a...

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Admin – November 1, 2024

Conversion Rates

Conversion Rate – whether it’s converting a “potential” customer into a “buying” customer or a girlfriend into a wife–conversion rate is very important and, in business, this rate percentage is often overestimated.

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Admin – November 1, 2024

Train Your Team and Your Customers

A business owner can boost average dollar sales by training his sales team as well as his customers. Sales scripts are one of the most powerful tools in a salesperson’s tool box, and can help boost sales as well as customer service.

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