Articles
Explore a wide range of practical business coaching resources that guide your growth, support your goals, and give you the confidence to make steady progress.
Discounts vs. Profits
Do you have (or have you ever had) one of those salespeople who thinks that giving a discount is the easiest, quickest way to make a sale? Of course, they may be right, but what about the profit ...
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4 Beliefs That Could Change How You Use Your Time
Intellectual reasoning and practical behavior aren’t always congruent. Professional results ...
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Wanted: More Leads!
Most business owners assume that they must invest big dollar amounts in new marketing campaigns in ...
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Educate Your Customer on Value, Not Price
The business owner must educate the customer on value, thereby negating the importance of price.
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Six Influence Patterns Part 2
You and your team are always influencing your customers, whether you mean to or not. So why not ...
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Brad Sugars on What Are You Selling?
Brad Sugars on What Are You Selling? I have spent a lot of time recently helping clients with their ...
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Keeping Your Clients Longer-3 Steps by Brad Sugars
Keeping Your Clients Longer-3 Steps by Brad Sugars It is a known fact that it costs six times more ...
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5 Ways to Lose Your Customers by Brad Sugars
5 Ways to Lose Your Customers by Brad Sugars There is a lot of discussion on customer retention; ...
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Conversion Rate…The 8th Wonder of Business…
I am often reminded of getting back to basics to build revenues and profits in business.
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Up Sell,Cross Sell or Down Sell
Selling techniques like up selling, cross and add on selling as well as down selling can help boost ...
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