Admin – November 1, 2024

10 By 10 Marketing Plan

The 10 by 10 marketing plan is utilizing ten different mediums of advertising or Marketing. It is literally strategizing so that not all of your “eggs” are in one basket. You should have your Marketing budget diversified enough so that if one form of...

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Admin – November 1, 2024

How to Craft a Raving Fan Strategy

If you have read my article on the Customer Ladder of Loyalty, you know the ladder starts with Suspects and peaks at Raving Fans – one of your business’ most valuable assets. Imagine what your business would be like if you had 500 Raving Fans on the...

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Admin – November 1, 2024

Why Time Does Not Equal Money?

There is much used saying that “Time is Money”. Is one sense this could be true. But let’s take a close look at the relationship between time and money.

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Admin – November 1, 2024

How To Hone Your Selling skills

In order to build long-term customers, salespeople must establish strong personal relationships with the clients’ decision makers and influencers.

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Admin – November 1, 2024

The Checklist and Questionnaire Techniques of Selling

It is a good idea to try using a checklist or a questionnaire in order to increase the average dollar sale. Use a Checklist:

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Admin – November 1, 2024

Customers Must Know Everything About Your Business

It is important for business owners not to fall for the false assumption that customers know everything about them and the products/ services they sell.

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Admin – November 1, 2024

Provide Quality Products and Increase Range or Variety

It helps convert prospects into customers by providing quality products and increasing range or variety. Increase Range Or Variety: The more you have, the more options you can give the customer, and the more individual tastes you can cater for....

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Admin – November 1, 2024

Retaining Your Customers

Customer loyalty should be a key focus in any business, with good reason. Estimates suggest it can cost six times as much to get a new customer as it does to keep an existing one.

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Admin – November 1, 2024

The Importance of Product Knowledge

People need to know how much you care, but they also want to know that you have the competence to guide, direct, recommend, or select the best option or choice for them, regarding your product or service. Product knowledge is a vital sales requirement if...

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Admin – November 1, 2024

Use Prospect Questionnaires

Using prospect questionnaires are a great way of converting them. Here’s how:

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