Category: Public Relations: A Necessary Tool in Your Marketing Kit - ActionCOACH

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Public Relations: A Necessary Tool in Your Marketing Kit

Public relations, by it’s most basic and simplistic definition, is using media contacts and exposure to make a person or business famous. It’s an important facet of any marketing strategy, and is, unfortunately, also one of the least practiced and understood. So, what is public relations? Well, …

ActionCOACH Honors Our Veterans

Veterans Day is a day of remembrance in the United States—a day to honor those who have served in the military and thank them for their service and a day to show gratitude for those who have made the ultimate sacrifice in defense of liberty. This year, ActionCOACH was thrilled to be named one of […

Mastering Anything

Begin Your Journey Towards Mastering Anything

For many people, the hardest part of getting good at anything is consistently repeating and practicing a certain task until they are good at it. For others, just getting started is really difficult in and of itself. It’s easy to admire skilled musicians and artists for what they can produce, b…

unhappy at work

Unhappy at Work? Find Your Reasons

Unhappy at Work? Find Your Reasons According to a Gallup poll taken in 2015, only 32% of the American workforce describes themselves as “actively engaged” in the workplace. This refers to people that are not only satisfied with their jobs, but are motivated to seek out new challenges and…

keep employees happy at work

How to Keep Your Employees Happy at Work

Managing a business successfully requires that you possess the complete package, so to speak. You need to have strong interpersonal skills as well as strong technical skills, which is a combination of traits that few people possess. This is why business owners hire people to do the bulk of the work,…

Market Analysis

Market Analysis: How Your Competitor is Getting Ahead

Market Analysis: How Your Competitor is Getting Ahead Every business has its competitors. And while market analysis isn’t necessarily a new practice, today’s key players are constantly hunting for ways to fine-tune their intel. The kicker is, instead of turning to who you’re compet…

Franchise Model

6 Reasons Why a Franchise Model is the Best Business Model

6 Reasons Why a Franchise Model is the Best Business Model Do you know a franchise opens every morning while you have breakfast before leaving for your job? According to Franchise Consultants, Inc., a new franchise business launches every eight minutes of every business day. More entrepreneurs are b…

Goal Setting

Goal Setting is SMART Business

Goal Setting is SMART Business Goal setting is as important in personal life as it is in business. The most common denominator in all the self-help literature and books is the importance of goal setting. We’re told to set long-term goals, short-term goals, lifetime goals and personal goals. The be…

The True Measure of Marketing Success

I’m often asked about the keys to successful marketing, and people are almost always surprised by my answer.  What they expect to hear is that the key is “branding” or having a “witty catch phrase”.  In reality, the answer is much simpler than all that. It’s called testing and measurin…

Getting in The Zone

Whether you own a business or work for someone who does, you have probably experienced the “never enough time” phenomenon.  When I worked in the software development world, the saying was always that there was never enough time to do it right, but always plenty of time to go back and fix it lat…