The goal when creating customer is to give your customers an unexpected positive experience that keeps you and your product at the top of their mind. Your goal is to have a frequent interaction with the customer, so when the time arrives for them to purchase your product again, they will think about…
Do you do too much in your business? I don’t mean do you personally take on too much in the business, but does your business try to offer too many things to too many people? It’s a common theme in small business, and it’s something I see as a business coach every week. These are […]
I just had a recent client who started coaching with me. He was eager to grow his business, and I was able to get him to focus like a laser beam on revenue and client growth. Month after month he applied all of our marketing and business development tools, and generated significant growt…
De acuerdo con la revista de Negocios de Harvard, el 67% de los clientes que escogen un nuevo proveedor: Estaban satisfechos con su proveedor anterior!! En promedio, la mayora de los negocios en Mexico pierden la mitad de sus clientes base cada 5 anos. Entonces porque los clientes satisfechos simple…
Keeping Your Clients Longer-3 Steps by Brad Sugars It is a known fact that it costs six times more to gain a new customer. In such a scenario, it becomes critical to keep your customers coming back so you get repeat business – over and over again. To learn more, keep reading this post by Brad…
Keep Your Customers Coming Back by Brad Sugars I talked last month about the importance of ensuring you boost your conversion rate for the leads that you generate, because each of these leads costs you money and you need to ensure you get a good return on that investment. To learn more, keep readin…
We all know the economy is slow, and it doesn’t seem like it is going to improve in the near future. When you hear this what should you do, fold up shop or take action? I say grab your current data base and let them know you care, they need you and you want/need them. […]
How good a job does your organization do retaining clients, especially in tough economic times? Since it’s six times easier (and less expensive) to keep an existing client than it is to acquire a new one, this strategy is worth your attention. Well, I had a conversation with a successful business …
Much has been written in recent years about the WOW factor, that unique aspect of certain businesses with service that overwhelmingly surprises customers by continually exceeding their expectations. How the ActionCOACH Ladder of Loyalty moves Prospects to Raving Fans A Raving FansGame Plan So how is…
How to Develop the Ideal Customer Experience by Brad Sugars In Brad Sugars book, “Instant Cashflow,” he comments that he would rather have 1% of 100 people’s income than 100% of his own. What does he mean? Let’s take a closer look (I’ll be using more of Brads comments …