Retaining existing customers is far easier, and much less costly, than looking for new customers. But so many businesses believe the exact opposite. Too many businesses spend precious resources focusing on finding new customers as the driver of their business growth. Consequently, the business can b…
Creating client profiles can save you both time and money when it comes to creating a sales strategy that actually works. Ideally, this process should begin with research and client interviews from current and former clients. The final step of the process results in creating a fictional character …
Every business owner worth their salt knows the value of a happy customer. The saying “the customer is always right” is often misunderstood – it doesn’t mean that customers can get away with saying and doing anything. What it means is that if your customers tell you you’…
Customer relationship management is a very important aspect that all business owners should consider seriously and look for ways to improve in. A good customer relationship management strategy will help to increase your sales while ensuring that your store or business has a repeat clientele. This ca…
Retaining customers was never easy, and in the digital age that we live in today, it has only gotten harder, with cutthroat competition and aggressive marketing strategies all around. To maintain a consistent customer base, one has to put in efforts. Any efforts toward building customer loyalty will…
Many businesses fail to realize the importance of customer service for business growth. Your customers are the lifeblood of your business. Their satisfaction has a direct effect on your sales and the profitability of your business. Thus, effective customer service determines if the business will con…