What is the difference between short-term clients and clients for life? What is the key to building retention? Why is building relationships so imperative in today’s business environments? In today’s fast changing world, clients have so many options it is even more important to strengthen bonds …
Most people are familiar with the phrase “Going on a Target Run!” Whether pre-pandemic and through the COVID shopping restrictions, the one constant for my family has been the ‘Target Run’. This repetitive journey to the same retail outlet is a great example of how a business has successfull…
In the age of digital communication, automation and AI, the human touch is lost. The customer experience is being left to standardized email responses, scripted virtual assistance, and programmed chat bots. Talking to a ‘real person’ has become a novelty and the personal touch is fliting. Busine…
Storytelling goes back to the earliest records of mankind and never have stories been more important. Marketers are finding customers want to and are demanding to connect with a brand that they relate too. It’s through stories, that today’s consumers are finding those critical connections. In a …
Preparing for a holiday that will be far from normal is challenging enough for your family, not to mention the new considerations you will need to make for your business. As we enter what is traditionally the start of the holiday season, there are some decisions every business owner needs to make to…
The second of our four-part series on how to build your business success explores delivery and distribution processes and systems within your organization. This series is design to provide practical and easy to implement solutions for long-term profit building. After focusing on ways to develop your…
A lot of businesses will tell you that word-of-mouth (W.O.M.) is their primary mode of getting new business. This passive strategy will leave a business just waiting for whatever comes along. In today’s market place W.O.M. isn’t not enough. With the current restrictions facing businesses due to …
As all 50 states in the U.S. and communities world-wide progress in various stages of reopening as pandemic restrictions are being lifted, customers will be coming back to retailers, restaurants and all types of businesses in their community. While this is a hopeful time for business owners, it can …
Retaining existing customers is far easier, and much less costly, than looking for new customers. But so many businesses believe the exact opposite. Too many businesses spend precious resources focusing on finding new customers as the driver of their business growth. Consequently, the business can b…
Creating client profiles can save you both time and money when it comes to creating a sales strategy that actually works. Ideally, this process should begin with research and client interviews from current and former clients. The final step of the process results in creating a fictional character …