What does it mean to adjust processes for better conversion? Essentially, it’s about identifying the areas of your business that need improvement and making changes that will streamline and optimize those processes. Here are some strategies that Daniel Priestley recommends for adjusting pr…
How do you make a connection in a world where face-to-face networking is nearly impossible? Cold calling has always been a tactic to get clients and prospects but in a business climate where making personal connection has been made even more difficult, cold calling, cold-emailing and prospect market…
Preparing for a holiday that will be far from normal is challenging enough for your family, not to mention the new considerations you will need to make for your business. As we enter what is traditionally the start of the holiday season, there are some decisions every business owner needs to make to…
Facts and data aren’t sexy and truth doesn’t always get headlines. It’s easier to get attention through miss information or exaggeration. But what does that due to credibility and reputation over time? And more importantly, how do you make decisions without facts and data that are accurate. In…
Small businesses are under increasing pressure. Whether from direct assaults from both the citizenry during the recent national protests or due to the global pandemic in recent months. Challenged by new operating requirements to reduce viral transmissions and in some cases the need to rebuild or rep…
The lights on Main Street USA were turned off suddenly approximately 12 weeks ago. While some light have been turned back on, Main Street will never be the same. Some doubt that Main Street’s lights will ever shine as bright as they once did. The COVID 19 Pandemic has crippled and altered ma…
Business owners depend upon sales to provide cashflow and profit. Whether you do the selling, have others sell for you or any such combination, your revenue, profit, and income will always reflect how well you turn prospects into paying customers. So why do some owners and salespeople struggle while…
If you’re not using a social media strategy in your business you’re missing out on revenue and leads. That’s a fact. And, to be honest, not understanding how to drive leads and ROI with social media is causing a lot of once robust companies to wither on the vine. They’re dying. As in, soon t…
Harnessing the Marketing Funnel Whether you’re a startup or have been doing business for years, everyone can harness the power of the marketing funnel. You’ve probably come across the term a time or two, but what does that mean for your brand? The marketing funnel, also known as the sales funnel…
Stop Competing on Price The most common complaint I hear when talking to owners of small to medium sized businesses is that, “we can’t compete with the big guys on price.” The perception in the market place is that people are shopping on price alone. The only reason your customer asks the pric…