As the holiday season is upon us, many of you are wondering if this is a good time to market your business. After all, isn’t everyone preoccupied with shopping and waiting until next year to make business decisions? Let’s put one myth to rest forever: “The holiday season is a bad t…
How do you get leads in your business? Typical responses include: Networking Referrals Direct Market Web sites/internet Strategic Alliances Etc. There is one opportunity that is often overlooked and that is a host beneficiary. This is often confused with strategic alliances, but they are different. …
One of the biggest tragedies I see in business is watching a business owner spend significant time and effort generating leads for their business, but then not acting on them in a logical, methodical, repeatable way to convert those leads into paying customers. You haven’t done that in your bu…
When I talk with professional business owners about building their business, I often get an interesting response… “No more. Please! No more! I couldn’t handle any more work; I’m flat out as it is.” This seems strange, because many times their business is far from what w…
So what is Lead Generation? Lead generation is converting “suspects”- people who have never heard of your business into “prospects”-people who have inquired about your business. At ACTION we have 73 different strategies to generate leads. There are three major rules to follow…
Preposterous! Buy a customer? Outrageous! Begging for customers, pleading for new clients, laying out breadcrumbs to lead unsuspecting customers in the door… Just how do you see bringing new customers into your business? Have you ever just put an ad out there, whether it be on the radio, on TV…
My focus is helping you achieve your business goals; be that a certain profit level, a quality of life or the ability to sell the business and retire. For any of these goals, creating a consistent, high level of profits is critical. So for the next five months we’ll be reviewing the 5 Steps to […]
There are three keys to creating consistent and predictable cashflow: 1. Strong and Sustainable Unique Selling Proposition: A strong USP is one that cuts through the clutter of our everyday lives. A USP is like a beacon that calls you like an irresistible force. It is the lighthouse that brightens t…
Referrals: Referrals are one of the most powerful lead generators in the world. It is a cheap and very effective, not to mention, extremely desirable situation when people start spreading the word for you. Obviously this is achieved by offering exceptional value and service, but it can be further pr…
Most business owners assume that they must invest big dollar amounts in new marketing campaigns in order to increase their lead generation. However, there are some very easy, cost-effective ways to exponentially increase your leads. Contact your existing customers: It is six times easier to sell to …