What is the difference between short-term clients and clients for life? What is the key to building retention? Why is building relationships so imperative in today’s business environments? In today’s fast changing world, clients have so many options it is even more important to strengthen bonds …
Most people are familiar with the phrase “Going on a Target Run!” Whether pre-pandemic and through the COVID shopping restrictions, the one constant for my family has been the ‘Target Run’. This repetitive journey to the same retail outlet is a great example of how a business has successfull…
In 1876 Alexander Graham Bell uttered these famous words into a device of his invention, “Mr. Watson, come here. I want you.” While not the most compelling conversation, it will go down in history as the first every telephone call ever made. This ground-breaking invention would change human comm…
In the age of digital communication, automation and AI, the human touch is lost. The customer experience is being left to standardized email responses, scripted virtual assistance, and programmed chat bots. Talking to a ‘real person’ has become a novelty and the personal touch is fliting. Busine…
How do you make a connection in a world where face-to-face networking is nearly impossible? Cold calling has always been a tactic to get clients and prospects but in a business climate where making personal connection has been made even more difficult, cold calling, cold-emailing and prospect market…
Storytelling goes back to the earliest records of mankind and never have stories been more important. Marketers are finding customers want to and are demanding to connect with a brand that they relate too. It’s through stories, that today’s consumers are finding those critical connections. In a …
Preparing for a holiday that will be far from normal is challenging enough for your family, not to mention the new considerations you will need to make for your business. As we enter what is traditionally the start of the holiday season, there are some decisions every business owner needs to make to…
Facts and data aren’t sexy and truth doesn’t always get headlines. It’s easier to get attention through miss information or exaggeration. But what does that due to credibility and reputation over time? And more importantly, how do you make decisions without facts and data that are accurate. In…
Brad Sugars, the CEO & Founder of ActionCOACH discusses why repeat business means higher profitability for businesses regardless of size. Getting existing customers to buy more and more often not only establishes a loyal base, it provides a steady flow of revenue. In the brief VLOG included belo…
The frustration of the COVID Pandemic is now evolving. Some states have seen a steady trajectory toward reopening. Some businesses are seeing a bit of normalization in their operations happening. But most of the country is experiencing a bit of roller coaster ride as infection numbers ebb and rise a…