Phone sales are often the first encounter you’d have with your prospective client; an impression along with pitching a sale goes a long way in the business done with the other party, strengthening the relationship. As a business venture, larger orders and services would be required by the client, …
INSTANT REPEAT BUSINESS Many entrepreneurs find that despite delivering excellent products or services and having satisfied customers, their business sometimes feels like a roller-coaster. Often, this is because they’re behaving like employees. In other words, they’re working in the business and…
Brad Sugars on What Are You Selling? I have spent a lot of time recently helping clients with their advertising. Quickly the conversation will center on “what is the intent” of the advertisement. Is the Ad being used to market a product or service or is it being used to sell? Too many t…
Increasing Lifetime Value by Brad Sugars There are two aspects to increase the value of your marketing which in turn creates profits in your business. What are these two sides of marketing? In short, they are Acquisition Cost and Lifetime Value. The goal of Marketing in the business should be …