Posts or pages that belong to Sales Category

Helpful Strategies to Meaningfully Increase Sales at Your Store

Starting a business is the easiest thing that you can do. Running it successfully is the hard part. If you are business minded and have the finances to support the opening and execution of a business plan, you are well-positioned to set your business up for future success. The hard part however, is …

Networking Event

5 Networking Event Mistakes to Avoid

5 Networking Event Mistakes to Avoid Most business professionals encounter networking events at some point in their career. Sometimes they run smoothly and other times they’re just plain awkward. Networking requires skill and is often time-consuming. Rather than giving up on it completely, th…

Converting Prospects

A Guide to Converting Prospects

A Guide to Converting Prospects We all know that lead nurturing is extremely important when growing your business. Though a marketing qualified lead (MQL) may vary from business to business, it’s important to attract the right kind of prospect. Do you find yourself asking, “What happened…

Stop Competing on Price

Stop Competing on Price The most common complaint I hear when talking to owners of small to medium sized businesses is that, “we can’t compete with the big guys on price.” The perception in the market place is that people are shopping on price alone. The only reason your customer asks the pric…

Phone Sales Tips and Techniques… Get It Right On The Call Alone

Phone sales are often the first encounter you’d have with your prospective client; an impression along with pitching a sale goes a long way in the business done with the other party, strengthening the relationship. As a business venture, larger orders and services would be required by the client, …

5 Ways to Increase Your Website’s Conversion Rates

For a business website, it is critical to ensure as many conversions as possible. Converting a chance visitor into a loyal customer is the main goal of your marketing campaign, and there are a number of ways to ensure a rise in the number of conversion rates you enjoy for your business. While an att…

10 By 10 Marketing Plan

The 10 by 10 marketing plan is utilizing ten different mediums of advertising or Marketing.  It is literally strategizing so that not all of your “eggs” are in one basket.  You should have your Marketing budget diversified enough so that if one form of advertising fails, your entire marketing …

Modern Marketing

Are you wasting money on marketing that is no longer reaching your prospective clients? Traditional “interruption” marketing is losing its effectiveness in today’s market place. Why? Consumers are changing; previously people sat though the ads on TV, now with TV on demand and the u…

Holiday Networking

As the holiday season is upon us, many of you are wondering if this is a good time to market your business. After all, isn’t everyone preoccupied with shopping and waiting until next year to make business decisions? Let’s put one myth to rest forever: “The holiday season is a bad t…

The Value of a Host Beneficiary

How do you get leads in your business? Typical responses include: Networking Referrals Direct Market Web sites/internet Strategic Alliances Etc. There is one opportunity that is often overlooked and that is a host beneficiary. This is often confused with strategic alliances, but they are different. …