What does it mean to adjust processes for better conversion? Essentially, it’s about identifying the areas of your business that need improvement and making changes that will streamline and optimize those processes. Here are some strategies that Daniel Priestley recommends for adjusting pr…
We all remember in school that if you wanted to participate, you raised your hand. It was a response to a question or perhaps to add to a discussion, but it was a part of a structured dialog format we learned early on in our lives. In today’s digital world, sometimes we forget to engage […]
Most people are familiar with the phrase “Going on a Target Run!” Whether pre-pandemic and through the COVID shopping restrictions, the one constant for my family has been the ‘Target Run’. This repetitive journey to the same retail outlet is a great example of how a business has successfull…
In 1876 Alexander Graham Bell uttered these famous words into a device of his invention, “Mr. Watson, come here. I want you.” While not the most compelling conversation, it will go down in history as the first every telephone call ever made. This ground-breaking invention would change human comm…
In the age of digital communication, automation and AI, the human touch is lost. The customer experience is being left to standardized email responses, scripted virtual assistance, and programmed chat bots. Talking to a ‘real person’ has become a novelty and the personal touch is fliting. Busine…
As 2021 dawns business owners face challenges and obstacles that they have never faced before. To start the year with a new prospective it might be time to get a Business Health Check. This check up ensures your business is focusing on the most important opportunities. Just like personal resolutions…
How do you make a connection in a world where face-to-face networking is nearly impossible? Cold calling has always been a tactic to get clients and prospects but in a business climate where making personal connection has been made even more difficult, cold calling, cold-emailing and prospect market…
Preparing for a holiday that will be far from normal is challenging enough for your family, not to mention the new considerations you will need to make for your business. As we enter what is traditionally the start of the holiday season, there are some decisions every business owner needs to make to…
Facts and data aren’t sexy and truth doesn’t always get headlines. It’s easier to get attention through miss information or exaggeration. But what does that due to credibility and reputation over time? And more importantly, how do you make decisions without facts and data that are accurate. In…
In a recent DRIVETime Video segment CEO and Founder of ActionCOACH Brad Sugars detailed a great lead generating strategy called Host Beneficiary. This unique lead generation approach partners your business with a business that has a like customer type. Consider a high-end clothing boutique and a lux…