We all remember in school that if you wanted to participate, you raised your hand. It was a response to a question or perhaps to add to a discussion, but it was a part of a structured dialog format we learned early on in our lives. In today’s digital world, sometimes we forget to engage […]
What is the difference between short-term clients and clients for life? What is the key to building retention? Why is building relationships so imperative in today’s business environments? In today’s fast changing world, clients have so many options it is even more important to strengthen bonds …
Most people are familiar with the phrase “Going on a Target Run!” Whether pre-pandemic and through the COVID shopping restrictions, the one constant for my family has been the ‘Target Run’. This repetitive journey to the same retail outlet is a great example of how a business has successfull…
In 1876 Alexander Graham Bell uttered these famous words into a device of his invention, “Mr. Watson, come here. I want you.” While not the most compelling conversation, it will go down in history as the first every telephone call ever made. This ground-breaking invention would change human comm…
In the age of digital communication, automation and AI, the human touch is lost. The customer experience is being left to standardized email responses, scripted virtual assistance, and programmed chat bots. Talking to a ‘real person’ has become a novelty and the personal touch is fliting. Busine…
Storytelling goes back to the earliest records of mankind and never have stories been more important. Marketers are finding customers want to and are demanding to connect with a brand that they relate too. It’s through stories, that today’s consumers are finding those critical connections. In a …
Preparing for a holiday that will be far from normal is challenging enough for your family, not to mention the new considerations you will need to make for your business. As we enter what is traditionally the start of the holiday season, there are some decisions every business owner needs to make to…
You’ve tried planning ahead only to be upended due to unexpected circumstances. If you can’t rely on a plan to help you chart a course, why should you do it? Why waste the time? If you follow the definition of planning as you guide you will see why the process is so critical to any […]
In a recent DRIVETime Video segment CEO and Founder of ActionCOACH Brad Sugars detailed a great lead generating strategy called Host Beneficiary. This unique lead generation approach partners your business with a business that has a like customer type. Consider a high-end clothing boutique and a lux…
Brad Sugars, the CEO & Founder of ActionCOACH discusses why repeat business means higher profitability for businesses regardless of size. Getting existing customers to buy more and more often not only establishes a loyal base, it provides a steady flow of revenue. In the brief VLOG included belo…